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Mike Rossi

CEO, Smile.io

Mike Rossi, a former Co-Founder & CEO at Smile.io, brings a wealth of experience in helping fast-growing e-commerce retailers set up successful loyalty programs.

He has worked with numerous businesses to streamline loyalty initiatives, enhancing customer engagement and retention without the burden of traditional complex systems.

Mike's expertise lies in supporting merchants globally to drive repeat purchases and create a loyal customer base, ultimately boosting sales and brand loyalty.

With a background in BSc Physics and Software Engineering from the University of Waterloo, Mike Rossi combines technical knowledge with business acumen to deliver effective solutions.

Reach out to Mike for insights on customer loyalty strategies and how to maximize the potential of loyalty programs to grow your business.

Highlights

May 17 · linkedin

Smile.io is not an all-in-one commerce solution. And we never will be.

That’s intentional.

We’re seeing more and more SaaS and ecommerce apps being acquired or bundled into comprehensive marketing suites. While that’s a valid business model, merchants are never going to get the best solution across their stack by going with an all-in-one solution.

We’re hearing it from merchants very clearly: they want the best-in-class tool for the job, and they want it to work with the rest of their stack - seamlessly & out-of-the-box.

At Smile.io, we’re on a mission to be the absolute best for merchants - at customer loyalty. This means points, referrals, VIP, and exclusive-access programs. If we split our time to focus on five other apps, we’d be providing a bundle of half-baked solutions with limited functionality.

There are a couple of reasons we’ve taken a best-in-class approach:

  1. Giving merchants the flexibility to choose what’s best for your unique brand
  2. Focusing solely on loyalty means we can provide expert advice and benchmarking comparing loyalty data across thousands of stores
  3. Allowing merchants to build the latest & greatest tech stacks with integrations to other top tools in commerce

Stay tuned - I’ll keep exploring what we’re hearing from merchants in the coming weeks, and why we’re focused all-in on loyalty.

#EcommerceSuccess #BestLoyaltyPrograms #CustomerLoyalty

Feb 28 · linkedin

One of our recent loyalty program launches saw over $30k in Smile-influenced revenue... in the first week.

Founded by expert dermatologist Sam Bunting, Dr. Sam's is a fast-growing Shopify Plus merchant providing solutions for anti-ageing and problem skin. Dr. Sam’s team and Sr. Ecommerce Manager Sarah Wimpenny worked with our team of loyalty experts to migrate their loyalty program to Smile from another provider.

One week in with Smile, there were some significant results:

  • £25K in Smile-influenced revenue in 7 days
  • 98.71% rewards redemption rate (85%+ higher than average)
  • 150K+ customers’ loyalty data seamlessly migrated

The migration process was nuanced —with multiple ecommerce storefronts, the introduction of a new VIP program, and several design changes happening at the same time. Our team worked with Dr. Sam’s every step of the way towards a smooth launch.

Dr. Sam’s ensured the re-launch campaign was a success by taking advantage of Smile’s deep integration with Klaviyo. They created a branded email campaign with personalized dynamic loyalty program content to drive customer engagement. Clearly, it worked!

I'm looking forward to what the future brings for Dr. Sam's & their loyalty program as they continue to grow! If you want results like this for your Shopify Plus store, just reach out to see if Smile.io is right for you.

#EcommerceSuccess #EcommerceLoyaltyProgram #LoyaltyCaseStudy #EcommerceCaseStudy

Related Questions

What inspired Mike Rossi to start Smile.io?
How did Mike Rossi transition from an agency model to a product company?
What are some success stories from brands using Smile.io?
How does Mike Rossi recommend brands determine the right time to start loyalty programs?
What challenges did Mike Rossi face during the transition of Smile.io?
Mike Rossi
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Location

Kitchener, Ontario, Canada