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Mike Swiontkowski

Head of Global Research - Consumer Insights, Market Research, Competitive Intelligence at Blizzard Entertainment

Mike Swiontkowski is a seasoned insights and research leader with over 18 years of experience in software, consumer electronics, and entertainment fields.

He currently serves as the Director and Head of Global Research and Consumer Insights at Blizzard Entertainment, overseeing consumer insights and game/market intelligence for iconic gaming experiences like Overwatch, World of Warcraft, Hearthstone, Diablo, and StarCraft.

Mike's specialties include entertainment market research, statistical analysis, survey methodology, pricing elasticity, data visualization, creative testing, audience sizing, segmentation, product positioning, and brand tracking.

His educational background includes a Professional Certificate from Stanford University, Master of Science degrees from Northwestern University and the University of Maryland College Park, and a Bachelor of Business Administration from The College of William and Mary.

Throughout his career, Mike Swiontkowski has held various roles such as Director of Consumer Insights at Activision, Senior Manager of Consumer Insights at Activision, and Project Leader in Custom Research at Nielsen Audio.

He is well-versed in methodological standards, SPSS, video game research and insights, and has a strong foundation in research methodology from his tenure at Westat and Nielsen Audio.

Highlights

Jun 12 · linkedin

Come join our amazing consumer insights team here at Blizzard Entertainment, working directly on Diablo! This role is particularly unique as it's a 6-month temporary contract, which can be fully-remote (within the US) or based in our HQ in Irvine, California.

Apply here: https://lnkd.in/gbDJnA7J

Nov 20 · linkedin

College students…now is the time to apply for many coveted summer internships here at Blizzard Entertainment. 24 Graduate and Undergraduate level roles available.

Tip: write a unique cover letter explaining your fit for the role and any relevant experience to better stand out.

Mike Swiontkowski
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Location

Los Angeles Metropolitan Area