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Miles B. M. Mercera
CEO at Tourism Corporation Bonaire
Miles B. M. Mercera is the CEO of Tourism Corporation Bonaire, a position he has held since July 2021.1 He is also the Political Leader of Vishon since September 2020.1
Experience and Specialties::
- Mercera's specialties include management, branding, destination development, digital marketing, stakeholder management, and business development.1
- Prior to his role at Tourism Corporation Bonaire, Mercera was the President & CEO of the Curaçao Hospitality and Tourism Association (CHATA) from January 2017 to September 2020.1 He also held the position of Marketing & Product Director at CHATA from April 2014 to December 2016, and Marketing & Product Manager from November 2011 to April 2014.1
- Earlier in his career, Mercera worked as an Online & Product Executive at Tourism Corporation Bonaire from January 2010 to November 2011.1
- He also had a role as an Online Marketing & PR Trainee at Starwood Hotels & Resorts Worldwide, Inc. from July 2009 to December 2009.1
Education::
- Mercera obtained a Bachelor of Science degree in Hospitality & Tourism Management from the University of the Netherlands Antilles (2007-2010).1
- He holds a Master's degree in Consultancy & Entrepreneurship from Rotterdam Business School (2011-2012).1
- He also has an Associate's Degree in Hotel & Tourism Management from Aruba Hotel School (2004-2007).1
Languages::
- Mercera is fluent in Dutch, Papiamento, Spanish, and English.1
Highlights
𝗡𝗲𝘄 “𝗜𝘁’𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗡𝗮𝘁𝘂𝗿𝗲” 𝗕𝗼𝗻𝗮𝗶𝗿𝗲 𝗦𝗶𝗴𝗻 𝗨𝗻𝘃𝗲𝗶𝗹𝗲𝗱 𝗮𝘁 𝗜𝘀𝗶𝗱𝗲𝗹 𝗕𝗲𝗮𝗰𝗵 𝗣𝗮𝗿𝗸🦩🇧🇶 𝘈 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘔𝘰𝘷𝘦 𝘵𝘰 𝘌𝘯𝘩𝘢𝘯𝘤𝘦 𝘉𝘳𝘢𝘯𝘥 𝘈𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘢𝘯𝘥 𝘝𝘪𝘴𝘪𝘵𝘰𝘳 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦
Tourism Corporation Bonaire (TCB) is proud to present the new Bonaire sign at Isidel Beach Park, in collaboration with Bonaire Overheidsgebouwen (BOG). This initiative is part of Bonaire's broader efforts to enhance the island's branding and improve visitor experience.
The new Bonaire sign is a key element of Bonaire's ongoing Branding Projects, aimed at enhancing the island's visual appeal and providing visitors with iconic spots to capture their memories. Positioned strategically at Isidel Beach Park, the Bonaire name sign offers an ideal location for visitors to take photos, promoting Bonaire's brand across social media platforms and generating greater global awareness.
"This project is more than just an aesthetic addition to our island," said Miles Mercera, the CEO of TCB. "It is a calculated move to invite our visitors to explore our island and encourage them to experience the beauty of Isidel Beach Park with its new Bonaire sign landmark. Since launching our new destination branding in 2022, we have worked closely with BOG to realize this project.”
The new sign is a welcome addition, especially for our cruise visitors, Taxi drivers, and operators who have often asked for a Bonaire sign to capture our visitors' experience on the island. This initiative also fits well with our efforts to manage the crowds on the island, offering a designated spot for photo opportunities that will help distribute visitor presence more evenly across popular areas.
The collaboration between TCB and BOG exemplifies the island's commitment to sustainable product development initiatives. Bonaire aims to diversify the visitor experience while preserving the charm and character of its popular areas. #Itsinournature
Tourism Corporation Bonaire 🇧🇶
𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 𝗝𝘂𝗹𝘆 𝟮𝟬𝟮𝟰🏝
🛬 𝗕𝗼𝗻𝗮𝗶𝗿𝗲 𝘄𝗲𝗹𝗰𝗼𝗺𝗲𝗱 𝟭𝟰,𝟯𝟮𝟬 𝘀𝘁𝗮𝘆-𝗼𝘃𝗲𝗿 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝗻𝘁𝗵 𝗼𝗳 𝗝𝘂𝗹𝘆 𝟮𝟬𝟮𝟰. This represents an increase of 1.5% compared to July 2023. In July of 2023 the island welcomed 14,109 stay-over visitors. Compared to the pre-pandemic performance in July 2019, which saw 13,100 visitors.
🌎 Dutch visitors remained the largest group, accounting for 7,292 visitors (50.9% of the total), followed by Americans with 2,996 visitors (20.9%). Visitors from Curaçao accounted for 2,052 visitors (14.3%), with significant contributions also coming from Aruba, Germany, Belgium, Brazil and Colombia.
🇺🇸US visitors primarily came from Florida, Texas, Georgia, California, Colorado, Pennsylvania, New York, and other major states. The age groups with the highest representation were 45-54 (20.4%) and 55-64 (20.4%), indicating a strong interest from mature travelers.
🇳🇱 Dutch visitors mainly hailed from North Holland, South Holland, and North Brabant, with the dominant age groups being 45-54 (20.8%) and 18-24 years old (16.9%).
