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Miles Pritchard

Partner, Data & Technology Transformation

Miles Pritchard is a data and technology specialist with over a decade of experience in digital, data, and technology roles.

He holds a 1st Class BSc in Economics from the University of Leeds.

Currently, Miles is leading a team of 70+ data experts, driving brands towards digital and data transformation by harnessing the full potential of their data.

His previous roles include Partner, Data & Technology Transformation at OMD EMEA, Managing Partner - Data & Tech Enablement at OMD EMEA, Head of Data & Technology Strategy at Annalect, Director of Buy-Side Solutions at Lotame, and various other key positions in renowned organizations like VivaKi and the7stars.

Miles Pritchard's extensive background showcases his expertise in empowering brands through data-driven strategies and digital transformation initiatives.

Highlights

Aug 8 · linkedin

A couple weeks after Google's reversal, I'm trying to coin a new phrase to describe the future of addressable audiences, so far I have

"cookie lite" "cooke lean" "no added cookie"

I'll keep working on it

Jul 23 · linkedin

Google's announcement yesterday marks one of the most significant reversals in position in the history of the adtech industry, with wide sweeping implications for the future of ad targeting, personalisation and measurement across the digital marketing landscape.

See my thoughts and predictions in the article below!

Miles Pritchard
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Location

London, England, United Kingdom