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Milind Bharvirkar
President at Priatek LLC
Milind Bharvirkar is a dynamic and innovative leader in the realms of advertising, marketing, and gamification, with over a decade of experience in transforming how companies engage with their customers. His journey began in the late 1990s when he founded Global VR, a pioneering Silicon Valley-based gaming company. Here, he made a significant mark by designing and launching seven co-operated products that garnered substantial success, being voted as number one in terms of earnings by operators. Milind's leadership at Global VR helped forge important partnerships with industry giants such as Electronic Arts, Activision, and Infogrames, creating notable titles like EA Sports PGA Tour, EA Sports Madden NFL Football, and EA Sports Nascar.
In 2002, Milind's vision for engaging online gaming culminated in the launch of Tiger Woods EA Sports PGA Tour. This game witnessed an overwhelming response, amassing over 500,000 registered users globally, from the U.S. to Canada, and even far-reaching territories like South Africa, New Zealand, and Australia. The endeavor was exceptionally rewarding, with the company giving away over $1 million annually in prizes. Milind identified the power of fun and engagement in gamification as a tool to revolutionize the traditional advertising landscape.
Building on this foundation, Milind established fruitful business relationships with major brands including Walt Disney World, Intel, Microsoft, Activision, and various international distributors across Asia, Europe, South America, and Australia. This extensive network of collaborators reflects his ability to build strong partnerships that enhance consumer experiences through engaging marketing strategies.
In 2010, Milind founded Priatek, where he serves as President. Priatek specializes in performance-based prize promotions that redefine the consumer engagement model through interactive and fun experiences. The company utilizes patented touch-screen technology, bringing beloved games like JEOPARDY! and Wheel of Fortune to audiences in a way that is not only entertaining but also rewarding. By focusing on creating a win-win advertising environment, Priatek allows sponsors to engage meaningfully with consumers while delivering enjoyable experiences.
Milind's innovative approach has led to the rapid growth and industry recognition of Priatek. The company received accolades such as the Best of the Best: People’s Choice Awards, voted the Best of the Best by the Tampa Bay Area community, and was honored with the 2016 Start Up of the Year Award by TiE Tampa Bay. These accomplishments underscore Milind's commitment to enhancing brand-consumer relationships through gamification and fun.
Milind Bharvirkar's educational foundation includes studies at West Springfield High School and earning a degree in Economics from the University of Massachusetts, Amherst. His academic background, combined with his extraordinary journey in the gaming and advertising industries, positions him as a thought leader in reimagining how businesses can engage with their audiences.
