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Milt Hwang

MarTech Engineer - Marketing Strategy and Operations Leader - Customer Experience Fanatic

Milt Hwang is a seasoned marketing professional with over 30 years of experience in corporate leadership roles.12 He is currently the Principal of Mission MarTech, a strategic consultancy firm focusing on marketing technology and marketing operations.13

Hwang's career journey is unique, as he started in electrical engineering before transitioning into marketing.1 He spent 20 years at GE Healthcare, where he held various roles and was involved in digital transformation initiatives.13 During his time at GE, Hwang was part of the company's first ecommerce team in the late 1990s, helping to build their initial public websites.1

Some key aspects of Milt Hwang's background and expertise include:

  1. Digital transformation leadership for over 20 years3
  2. Experience in healthcare IT and the healthcare payer industry3
  3. Involvement in global initiatives, including the rollout of Salesforce paired with Marketo at GE Healthcare3
  4. Lecturer for the Wisconsin School of Business in the Marketing Department2
  5. Contributor to MarTech, writing about AI, MOps, automation, and other related topics1

Hwang's approach to marketing is rooted in his engineering background, which gives him a "systems mind" and problem-solving skills that he applies to marketing challenges.1 He is passionate about driving business value through digital technologies and new marketing approaches.3

Highlights

Dec 20 · martech.org
Why DIY experimentation is critical to AI success - MarTech
Oct 1 · martech.org
It's the age of AI agents: See how marketers can build one themselves
Jan 10 · martech.org
Milton Hwang: Spotlight on the expert - MarTech
Apr 21 · youtube.com
All Things Marketing Ops, Milton Hwang, Mission Martech - YouTube
All Things Marketing Ops, Milton Hwang, Mission Martech - YouTube

Related Questions

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How did Milton Hwang transition from electrical engineering to marketing?
What are Milton Hwang's thoughts on the future of marketing operations?
Can you share more about Milton Hwang's experience with ecommerce at GE?
What specific topics does Milton Hwang write about for MarTech?
Milt Hwang
Milt Hwang, photo 1
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Location

Greater Milwaukee