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Miltos George M, CAP®
Fractional Chief Growth Officer @ G-O
Miltos George M, CAP®, is a seasoned C-level executive with a genuine zest for life that extends far beyond the confines of boardrooms and business meetings. Embracing the opportunity to connect with diverse individuals and engage in stimulating conversations, Miltos finds joy in exploring new horizons and seeking out fresh experiences. Beyond his professional endeavors in the realms of international crypto, fintech, and igaming brands, he indulges his intellectual curiosity by delving into philosophical works, particularly those of Alan Watts, and finding solace in the zen of surfing the waves.
Highlights
Why has Attracting, Developing, and Retaining talent always been a priority for Dubai?
Dubai is a destination where the brightest minds and the boldest ideas can flourish, and where the technologies of the future can be used as a means of universal economic advancement.
Getting there requires:
→Vision →Leadership →Spirit of Collaboration
whether between countries or between governments, institutions, and the private sector.
Above all, though, it requires talent.
According to Insead’s Global Talent Competitiveness Index for the year 2020, Dubai ranks 3rd globally and 1st regionally in its ability to attract talent, and more than a quarter of the world’s largest 500 companies have an international or regional headquarters in the country.
According to LinkedIn data, Dubai saw a net inflow of 23,000 skilled people between January 2020 and April 2021, a 13% increase as a measure of the total size of Dubai LinkedIn members.
Interestingly, of these 23,000, the most noticeable influx came from those with digital disruptive skills, in fields such as AI, robotics, and cybersecurity.
Between 2015 and 2020, Dubai saw a 100% increase in these skills in the workforce, which underlines the nation’s long-standing commitment to adopt and harness the technologies of the future.
But how is Dubai doing all of this?
How is Dubai attracting and retaining the TOP talents?
For this, the Dubai (UAE) government has launched a two-pronged strategy:
-
To incentivize global talent to come and live in Dubai and engage fully with its economic, social, and cultural life.
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To develop world-class skills from the high-caliber talent pool already there.
To achieve the former, the government has recently launched a series of landmark initiatives:
✅10-year, holistic plan to facilitate immigration pathways, enhance social insurance features, and increase workforce flexibility and mobility.
✅The recent “Projects of the 50”, delivered a package of talent-focused provisions such as enhanced residency and visa pathways for investors, skilled professionals, and high-achieving students.
✅The employment law was upgraded to accommodate and encourage different working models, including part-time, freelance, and temporary work, as well as offering enhanced employee rights and leave policies.
It is all part of the nation’s efforts to create a flexible and competitive work environment in line with global standards.
These efforts will have clear benefits.
They will help Dubai to:
→Elevate industrial output →Add Dh25 bn to the national GDP by 2031. →Develop a more agile, future-proof economy →Increase the volume of our advanced technology exports
And this is how Dubai aims to attract and retain top talents to become a leading global partner and economic hub.

THE 3 MAJOR STEPS TO INCREASE YOUR CONVERSIONS. There are 3 things you need to know to get a full overview of your website so you can optimize it efficiently:
DRIVERS→ BARRIERS →The HOOKS
The best way to get the big picture and make your next move(s) is to narrow your focus and go through specific actions.
➤Find what drives people to your website
If you want to convert your traffic, you need to understand why people are reaching your website.
They could be coming from:
↳A specific keyword search (this is where Google Search Console can be helpful), ↳Simply doing some research (Check backlinks on Semrush) ↳Finding you on social media (Check UTMs on Google Analytics)
Treating all customers alike won't help customize the user experience.
Ask visitors directly about their needs and motivations. Collect zero-party data with their consent.
➤Define your top personas and what they need from your website
Why: user personas are realistic representations of your visitors that help you get a better sense of your target audience and what your customers need.
How: set up a quick on-page survey with three open-ended questions on your most visited page and ask your visitors:
↳ A question to identify the demographic that matters most to you: →How would you describe yourself in one sentence?
↳A DRIVER-related question to understand what is driving them: →What’s the main reason for your visit today?
↳A final question to identify what may be stopping them from doing something: →What, if anything, is stopping you from [action] today?
Keep collecting answers until you reach a number that makes sense for your traffic.
➤Fill in the action plan with your top 3 drivers and personas
Add the drivers and persona information to the relevant section of the CRO action plan.
Identify where people leave your website.
Your first step towards understanding and defining BARRIERS is assessing where you are losing the most people.
- Find your high-exit pages
Why: identifying the pages where you lose most visitors, helps focus your optimization efforts.
How: Build a conversion funnel using a conversion-tracking tool like Google Analytics. Analyze the funnel to spot users who start on one page and how many of them make it to the next—so you can immediately see how many you’ve lost at that point.
- Find the most problematic section(s) on your drop-off pages
Why: once you know that people leave on a specific page, take a more in-depth look at what they are seeing (or not) and interacting with right before they drop off.
How: Set up a heat map on the high-exit pages you identified with the conversion funnel. Wait for people to visit these pages so behavior can be recorded and rendered for you as scroll maps, click maps and then move maps.
P.S. I’m opening up 2 slots for new clients.
If you’re:
- Looking to optimize your Conversion
- Generate Targeted traffic
Just DM me for a quick chat.
