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Miray Alanlar
Full Stack Product Leader at the intersection of Lifecycle, Data & MarTech
Miray Alanlar is a Senior Marketing Technology and Operations Manager at FanDuel, where she leverages her extensive experience in mobile marketing and product management. With a strong background in mobile growth strategies, she has been recognized for her ability to drive user engagement and retention.
Professional Background
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Experience: Miray has over six years of expertise in mobile product marketing, focusing on lifecycle management and data-driven strategies. Her career highlights include significant roles in product leadership, where she has successfully implemented growth initiatives that enhance user experience and optimize marketing operations.1
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Skills: She is noted for her proficiency in full-stack product leadership, which encompasses various aspects of mobile marketing, including user acquisition, retention strategies, and analytics. This multifaceted approach allows her to effectively manage marketing technologies to support organizational goals.
Contributions at FanDuel
In her current role at FanDuel, Miray is responsible for integrating advanced marketing technologies to streamline operations and enhance customer engagement. Her work involves collaborating with cross-functional teams to develop innovative marketing solutions that resonate with users in the competitive online gaming industry.1
Community Engagement
Miray is also active in the marketing community, participating in events such as the Mobile Heroes Lunch Club, where she shares insights and learns from fellow app marketers. This involvement underscores her commitment to continuous learning and professional development within the field.2
Overall, Miray Alanlar exemplifies a dynamic leader in marketing technology, making significant contributions to FanDuel's success through her strategic vision and operational expertise.
Highlights
Reflecting on the past six months of a transformative journey through FanDuel's Women in Leadership program, I am truly honored to have been chosen for this experience as part of the LA cohort. This program has broadened my vision in ways I never imagined. From workshops and self-reflection to goal setting, it has been an incredible experience filled with learning and growth, where I’ve built lasting friendships and networks.
A huge thank you to our fearless female CEO, Amy Howe, for championing such transformative programs, and to Keita Young and Corinne Billerman for bringing this vision to life. I am immensely grateful to our mentors for their invaluable advice, guidance, and trust.
Here's to continued growth and empowering each other! #WomenInLeadership #GrowthMindset #LeadershipJourney #Networking
On February 24th, everything I knew was turned upside down. My father, a beacon of strength, left this world due to a rare complication of a bone marrow transplant, leaving a void that seems impossible to fill.
As I reflect upon his life on this Father's Day, I am in awe of the legacy he left behind. A legacy that transcends time, reaching deep into the hearts of all those who had the privilege of knowing him, whether it was a brief encounter or years of a cherished friendship.
One of the greatest gifts my father bestowed upon me was the belief that success can be achieved through dedication and perseverance. He imparted the values of hard work, determination, and resilience. He believed in breaking barriers and embracing change. He funded my first startup in college, and with his unwavering support, I embarked on a journey to chase my dreams in the United States. Little did I know that his presence and guidance would become my emotional strength.
Beyond the boundaries of familial love, my father's impact extended into the realm of education and sports. He possessed an innate ability to inspire families to rally behind their children's professional sports aspirations. His presence, even for a few fleeting moments, left an indelible mark on the lives of those he encountered. His encouragement, belief, and unwavering support instilled in others the courage to pursue their dreams, fostering a community of champions. For over 45 years, he devoted his life to shaping the minds of future generations in Turkey. His passion for education ignited a flame within countless young hearts, illuminating their paths and guiding them toward a brighter future. His love knew no bounds, extending beyond the boundaries of blood, as he became a beloved figure in the lives of all who crossed his path.
To my dear father, you are no longer physically present, your spirit lives on in the hearts of those you loved and who loved you. Your legacy will forever inspire me to reach for the stars, to persevere in the face of adversity, and to be a beacon of love and kindness in this world.
Happy Father's Day, Baba! Love you. #fathersday
On a side note, thanks to my awesome colleagues at FanDuel | FOX Bet Super 6 for coverage, while I was on leave. Grateful for your support!
