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Missy Goldberg
Director of Marketing @ Similarweb
Missy Goldberg is a seasoned marketing professional with a rich history of roles in brand marketing, events management, and employer branding.
She holds a BA in History from the University of Wisconsin-Madison, demonstrating a strong foundation in academics.
Missy has a diverse work experience, having held various positions at notable organizations such as Similarweb, Button, Bridgewater Associates, ASPCA, and BizBash Media.
Throughout her career, Missy has excelled in roles such as Director of Marketing, Director of Brand and Events, Senior Brand Marketing Manager, Shopper & Digital Research Intelligence Solution Marketing, Senior Manager of Global Event Marketing, and more.
Her expertise spans across marketing strategy, brand development, event planning, employer branding, and special events coordination.
Missy Goldberg's professional journey showcases her passion for marketing, keen organizational skills, and a strong ability to drive successful brand and event campaigns.
Highlights
"With Similarweb we can better understand where the qualified traffic is coming from.
With the advisory services data, we were able to see how a competitor was able not only to drive traffic but capture share.
We were able to then leverage that insight to increase overall traffic in overall traffic to our product pages on retailer sites by 15% and get about 50 basis points of share back."
Bevon Dormer, Sr. Manager of Data, Insights & Analytics, The Hershey Company
Watch the full video to learn how Hershey utilizes Similarweb Digital Data to increase their share of the market.
https://lnkd.in/ej2XvkSn
🚨Exciting Networking Opportunity at Shoptalk 2024! 🚨
Similarweb is attending Shoptalk (Mar. 17-20), and we’d love to meet you there!
The ecommerce world is changing. But with the right tech stack, you can anticipate market shifts, rather than scrambling to keep up as they happen.
Stop by Booth #1404 for a deeper look at our Ecommerce Solutions and walk away with a competitive edge to sell more online.
Pre-book a meeting by clicking on the link: https://bit.ly/4a9PkWY
#shoptalk2024 #networkingopportunity #ecommerce #digitalcommerce #techdrivenretail
