Suggestions
Mitch Carter Jafery
IDEO Design Fellow, Co-Founder of Friday Gallery, Design Strategist and Curator
Mitch Sinclair is a renowned Executive Design Director at IDEO, a global design and innovation consultancy. With a degree in Psychology and Sociology, as well as an extensive background in the design industry, Sinclair focuses on creating designs that are intensely personal and emotionally impactful. She has directed various projects over the years of working in the industry, including the redesign of the digital immigration experience for the U.S. government and crafting behavior change digital experiences for Fortune 500 healthcare companies. Furthermore, Sinclair was the Creative Director of Palmwood, a collaboration between IDEO and the UAE government whose goal was to promote creativity throughout the nation. Sinclair is an expert in brand strategy, aesthetic edges, design for the subconscious and conscious mind, and building on human-centered insights to create designs. With a plethora of experience under her belt, Sinclair has managed to guide and lead creative teams effectively throughout her career.
Highlights
What does it mean to be “designers of tomorrow?” It certainly doesn’t mean following the old rules. So buckle in friends, it’s time to break, with love.
For over a decade, I’ve called IDEO home: Launching a Middle East design studio together with the @DubaiFutureFoundation to bring human-centered design into the heart of government. Designing new products and experiences with brands across hospitality, entertainment, retail, and arts & culture. Helping expand our Futuring practice. Driving efforts as CCO to enable a creative culture of bravery, curiosity, play, and experimentation. Across it all, my focus has always centered on exploring the next edges of design.
Today, IDEO continues to expand its edges and explore different ways of working with creatives. I’m honored to announce I’ll be transitioning out of my role as CCO to become an IDEO Design Fellow.
As a Fellow, I will continue supporting select client work, and will collaborate with IDEO leaders to support a new distributed model of global creative leadership at IDEO. The design industry as a whole deserves new models of decentralized creative leadership that redistribute power and reimagine the “creative choreography” of the organization. This dance is where creative abundance and emergence will always be found. This is “Darwinian Design” at its best, honoring both difference and integration, both the boardroom and the wild garden. For organizations that want to dance on the edge of what’s next, you first have to build the dance floor. (Preferably with weight-activated Michael Jackson disco floor lights).
Complementing my new role as an IDEO Design Fellow, I am co-founding an art gallery and design concept store in Los Angeles called Friday, focused on art, objects, and editions from the Global South. Friday exists to weave a “Creative Silk Road” between worlds, building on my relationships with artists and artisans built over years in the Middle East, Latin America, and Southeast Asia. When I left America over five years ago, I fell madly in love with the “aesthetics of the future” I saw exploding in Dubai and beyond, and was heartbroken to see so few platforms in the West honoring rising creative voices of the Global South that deserve to be heard. Friday is a home for the forever curious, hungry to see the world with new eyes. Art is our shared table - may we dine on delight.
So, to my global artists and artisan friends, let’s talk Friday. To edge design leaders, let’s talk Fellowship. And to all my IDEO comrades-in-arms over the years, let’s simply never stop talking. You mean the world to me.
To the beauty of good breaking, Mitch
I need to admit something. Something possibly scandalous as the Chief Creative Officer of IDEO: I hate the word innovation.
The word is utterly overused, conjuring brainstorm theater that ends with a Post-It note. Reductive, step-by-step design thinking formulas. Rooms with cheesy “Creativity” posters. Vague moonshots that go nowhere. This is not what wild and brave imagination in action actually looks and feels like. This is not how new futures are built.
We deserve richer language and radical new methods to help summon the electric creative energy we feel when questioning the old and inventing the new. New words for new worlds.
What if we started over, with a new word? Not “Innovation”, but “Strategic Rebellion.”
Challenging assumptions, breaking industry expectations, and questioning existing norms, customs, and institutions. It’s easy to forget that everything that exists was once designed, and could have been designed differently. And it still can.
Design Futuring invites us to escape the gravity of the present in pursuit of the possible. It liberates us from the baggage of, “Well this is the way it is,” and reminds us to imagine with fresh eyes, “But wait, what if it wasn’t?”
I gave a talk in South America about new tomorrows that break old rules, and the nine questions every organization should be asking themselves now. I would love to know what this sparks in you? What “gravity of the present” do you believe we need to liberate ourselves from? What needs Strategic Rebellion, not just tiptoe innovation? What might you break with love?
VIDEO: https://ideo.in/3QEDNs8 DECK OF CARDS: https://lnkd.in/g_eD6-nG IMAGERY by the brilliant Stephanie Sizemore
#Innovation #DesignFutures #StrategicRebellion
