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Mitchell Greenway

Leader in programmatic, media, AdTech, and data commercialisation

Mitchell Greenway is a dedicated professional with a strong passion for Media, specializing in AdTech and MarTech. With a focus on helping clients achieve their brand and performance goals, Mitchell leverages his experience and world-class platforms to stay ahead of industry solutions.

Utilizing data-driven programmatic platforms across various channels like Native, Content, Display, Video, Social, and Mobile, Mitchell excels in delivering comprehensive advertising solutions to his clients.

His expertise in business development, particularly within adtech and exchange technology, showcases his profound understanding of the programmatic ecosystem, the associated challenges, and the potential opportunities for Publishers, Agencies, and Brands.

Aside from his professional pursuits, Mitchell Greenway has had the privilege of playing professional Rugby in New Zealand for the Bay Of Plenty team, instilling in him a profound respect for teamwork and individual contributions within a team dynamic.

Mitchell's educational background includes a Bachelor of Commerce (BCom) degree with a focus on Marketing and Psychology from Macquarie University. Currently, he holds the position of Senior Director, Business Development at OpenX, where he continues to make significant strides in the Media industry.

Highlights

Oct 23 · linkedin

I don't think enough people are talking about Supply Side Targeting, and the huge benefits for buyers and marketers when utilizing platforms like OpenX to enable their audience buys.

We have built one of North America's largest Supply-side data spines and can enrich our buyers' targeting needs with an array of options. All of it can be done without the need for extra tech tax, data leakages & and drop-off rates.

A Global Pharmaceutical Brand Achieved 89% Viewability, 27% Above Their Target, While Maintaining CPM Efficiency With Supply-Side Targeted Deals From OpenX

Aug 15 · linkedin

Always nice not to mark your own homework 😉

Pixalate's CTV trusted index report is used by many buyers to understand the quality and transparency of the supply they are buying into. OpenX has been determined to not only have our buyer's trust but to give them the highest quality reach and scale as direct as possible.

If you're buying CTV, you should be buying it through OpenX - chat with my mate Stacy Bohrer to find out more.

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Mitchell Greenway
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Location

New York, New York, United States