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Moa Correia
Strategy team lead at Doberman
Moa Correia is a seasoned strategist with a rich background in innovation, design, and trend forecasting agencies across major cities like Stockholm, London, and Barcelona.
With a keen interest in learning and problem-solving, Moa is dedicated to driving positive change through her work.
Her diverse industry experience spans healthcare, sports and lifestyle, media, tech, and education, serving renowned clients such as Google, adidas, H&M, and more.
Moa holds a Diploma in Graphic Design for Visual Identity from IDEP and a 1st Class BA Hons in Business Management & Marketing from the University of Westminster.
Throughout her career, Moa has held key roles such as Strategy team lead and Senior Strategist at Doberman, Head of Strategy at Seventy Agency and The Future Laboratory, among others.
Her professional journey also includes positions like Brand Experience Planner and Trend Forecaster, showcasing her multidimensional expertise in strategic planning and brand management.
Moa Correia's extensive experience and strong track record make her a valuable asset in driving innovation and strategic growth in various industries.
Highlights
We're right now at COP28, taking people through our immersive experience, Urban Mobility for Regenerative Cities. Visitors get to step into a preferable future and explore three critical questions: 'What if cities are designed for more life – and living?'; 'What if mobility sharing is the norm?'; and 'What if vehicle longevity and circularity drive value?'
🌍 We’re at a critical point in history. On the verge of system collapse, or system transformation. It all depends on how we choose to act.
📈 By 2050, it’s projected that 68% of the global population will reside in cities. Within this time frame, the world’s vehicle fleet is also set to double. Already today, the transportation sector is the fastest-growing source of greenhouse gas emissions.
💚 Future urban mobility solutions, quite simply, play a vital role in the wellbeing of people and the planet.
With the Urban Mobility for Regenerative Cities experience we want to show that another future is possible. Most importantly we want to find companies within the sector who are up for taking the lead, designing the solutions that will make this future happen.
Want to talk about how to make a preferable future of mobility a reality? Do reach out!
#mobility #urbanmobility #regenerativecities #cop28 #ey #eydoberman
We had some great people over for lunch yesterday at EY Doberman, discussing how AI can be used to create more human customer experiences. Sounds like a paradox? We believe it doesn’t have to be.
Here are some principles we’re currently shaping, where we believe AI can help us making that happen.
PERSONAL BEYOND PERSONALISED Apply AI to understand what’s truly relevant and design digital interactions and flows that better match people’s way of open thinking and talking.
CREATIVITY REPLACING CUSTOMISATION Use generative functionality to enable people to create and contribute freely and at quality, making your brand world truly participatory.
AUGMENTED OVER AUTOMATED Find ways to make AI strengthen your employees so they can become more of themselves and are able focus on where they make a difference.
SERENDIPITY BREAKING SYSTEMISATION Dare to apply tech and design so it goes beyond optimisation and allows for surprise, helping your brand stand out from the expected and create moments of connection and meaning.
What do you say? Could this be an AI future we want?
Thank you for great discussions Pelle Axelsson Ylva von Feilitzen David Hamilton Frida Ridderstolpe Zara Mårtensson ♠️ Emil Stolt Per Lindstrand Stina Rydahl Susanne Blanke Jonas Stenbeck Henrik Lind Elin Ankerblad Klara Leander Hanna Ydremark !
#ai #design #cx #eydoberman #ey
