Suggestions
Mohammad Al-Ubaydli
Dr at Mo Media
Physician, programmer, patient, founder of Patients Know Best: http://www.patientsknowbest.com
Highlights
What’s the coolest way to reduce road traffic deaths? The Mayor of Bogotá believed that Colombians don't care about traffic fines but they do care about pride. So he hired clowns to stand at traffic intersections, look for bad drivers… and mock them.
Anatanas Mockus is his amusingly appropriate name.
His clowns were seriously effective. A 60% drop in traffic deaths followed:
https://lnkd.in/eTgvjrbE
The Guardian has a lovely profile of the former professor, it’s worth reading it on his birthday today:
https://lnkd.in/eTvHJ-Wt
“Mockus […] focused on human behaviour throughout his political career, conducting a series of social experiments to improve the city's services. […] This philosophical approach to leadership helped Mockus transform the city in his first term, cutting the homicide rate by an impressive 70% and traffic fatalities by more than 50%. His background helped him earn public trust. While 6% of people trust politicians, 60% trust professors, according to Mockus, who is a blend of the two.”
The majority of health care problems today can only be fixed with behaviour change. For surgery and infections, what the doctor does matters most. That was the majority of the 20th century. For long term conditions, what the patient does matters most. That’s the 21st century. Of course patients need the knowledge, advice and caring of clinicians. But few clinicians are good at changing patients’ behaviour and I know of no medical school curriculum covering this.
We are looking for behaviour change apps using the Patients Know Best free of charge to educators so that today’s patients train tomorrow’s clinicians:
https://lnkd.in/eZ7-v5XP
Great to see Patients Know Best featured in The Economist writing about the NHS today, it’s an excellent article:
https://lnkd.in/ePinz66W
“Patients should soon be able to access personalised health advice on the nhs app, and receive nudges to eat better and exercise more, as already happens in Singapore, says Seb Rees of Reform, a think-tank. In future the app could become the new front door to the nhs, with options for self-referrals, self-monitoring and home testing. Through Patients Know Best, a software company, patients can already get access via the app to an individual patient record which shows them their results and their medical records. Fran Husson, a patient with multiple conditions, uses this service to make personalised plans for her care in conjunction with her consultant. “It has been transformative,” she says.”
Our NHS customers are registering 100,000 patients a month through https://lnkd.in/ej6_Radz
