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Mohammad Qaddura
Experience Consulting - Health & Public Sector Lead at Accenture Interactive Middle East & Turkey
Professional Background
Mohammad Qaddura is a distinguished professional specializing in delivering world-class experiences across various sectors, with a keen focus on Experience Design & Consulting and Experience Architecture. With a rich career spanning over several years, he has earned a reputation for guiding organizations through their digital transformation journeys, enhancing customer interactions, and implementing innovative strategies that drive success. As the MENA Health & Public Sector Lead at Accenture Interactive, Mohammad leverages his deep understanding of digital government frameworks, innovation centers, and market strategies to elevate public service delivery and enhance user experiences.
Throughout his career, Mohammad has held several pivotal roles that honed his expertise. His tenure as Senior Manager for Customer Experience & Strategy at Ernst & Young allowed him to influence client engagements profoundly, fostering increased satisfaction and loyalty through tailored digital experiences. His leadership as Head of Digital Projects and Mobile Marketing at du also underlined his ability to blend technology with strategic marketing, resulting in impactful campaigns and successful product launches.
In addition to his significant roles, Mohammad has been instrumental in shaping the digital landscape through his work at T H E A M B A S S A D O R, where he served as a board member and co-founder. His hands-on experience within start-up environments has enriched his capacity for innovation and problem-solving, forging pathways for new ideas in marketing, media, and branding.
Education and Achievements
Mohammad Qaddura's educational background lays a strong foundation for his robust career. He pursued a Bachelor of Science (Honors) degree in Manchester, UK, equipping him with critical analytical skills and a comprehensive understanding of various disciplines. His commitment to maintaining high standards in project management is evident in his certifications as a Certified Project Manager from the International Association of Project & Programme Management and as a Scrum Master from the Scrum Alliance. These qualifications underscore his organizational skills and ability to manage complex projects effectively.
His dedication to lifelong learning and professional development has allowed him to stay at the forefront of technological advancements and digital marketing trends, positioning him as a thought leader in the realms of experience architecture, UI/UX design, and digital content governance.
Key Skills and Expertise
Mohammad’s diverse skill set encompasses a wide range of areas that make him a highly sought-after consultant in the digital landscape. His expertise includes:
- Experience Design & Consulting
- Digital Government Solutions
- Innovation Centre Development
- Go-to Market Strategies
- Start-ups Execution and Strategy
- All facets of Digital Marketing, including Social Networking and Media
- Information Architecture and Knowledge Management
- Service Design and Design Thinking
- Online Media and Digital Operations Management
- Customer Experience Strategy
Achievements
Mohammad has achieved remarkable success throughout his career, leading multi-disciplinary teams to design and implement innovative solutions that enhance user experiences and optimize digital interactions. His contribution to projects in the health and public sectors has greatly influenced how digital services are delivered, improving efficiency and user engagement. By integrating knowledge management and information architecture into his strategies, he ensures that organizations can make informed decisions based on data-driven insights.
Additionally, his background in marketing and media has allowed him to develop go-to-market strategies that resonate with target audiences, resulting in successful product launches that cater to consumer needs. This blend of technical expertise and creative thinking enables Mohammad to provide clients with competitive advantages in today’s digital-first environment.
