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Mollie Carter

Marketing and business executive focused on building brands and driving growth for purpose-driven companies.

Professional Background

Mollie Carter is a dynamic marketing and business executive with an extensive background centered on building compelling brands and driving sustainable growth for purpose-driven companies. With a customer-centric approach, Mollie has effectively led initiatives that not only meet but exceed high growth objectives. She brings a wealth of expertise in both B2B and B2C marketing arenas, which includes mastering positioning strategies, lead development, and sales enablement, while also strengthening brand identity, communications, and lifecycle marketing. In every role, Mollie's focus on 'building brands that matter' is evident, as she believes that strong brand identity is crucial for any organization's success.

Her proven track record is a testament to her strategic thinking and analytical prowess. Mollie excels in strategy and market analysis, ensuring that her teams and organizations remain at the forefront of industry trends, enabling them to anticipate market shifts and effectively respond to the ever-evolving business landscape. Moreover, her leadership style is characterized by an ability to ignite passion within teams, empowering each member to realize their fullest potential through focused development and alignment across functional areas. This level of engagement not only resolves critical organizational challenges but fosters a culture where creativity and innovation can flourish.

Education and Achievements

Mollie's educational background is as robust as her professional experience. She holds an MBA in Entrepreneurship and Ecommerce from Harvard Business School, where she honed her skills in business strategy and innovation. Additionally, she has two degrees from Stanford University, an MA in Sociology and a BA in Economics, equipping her with a profound understanding of consumer behavior, economic trends, and sociocultural dynamics that shape markets.

Mollie's commitment to continuous learning is reflected in her diverse portfolio of roles throughout her career. She has held prestigious positions at high-impact organizations where she has made significant contributions to marketing strategies and community engagement. As the former VP of Marketing at GetSetUp, she played a pivotal role in enhancing brand recognition and user acquisition. At Edmodo, Mollie excelled in her role as VP Marketing, Community, and District Development, where she worked on impactful outreach efforts, linking educational institutions with the tools they need to succeed in the digital age. Her tenure at these organizations not only solidified her reputation as a leader in marketing but also highlighted her ability to adapt her skills to various industries.

Notable Roles

  • Communications and Outreach Lead at Sustainable San Mateo County: Here, Mollie contributed to initiatives that aligned with her passion for climate change.
  • VP of Marketing at GetSetUp: Mollie led the marketing strategies and brand development efforts.
  • VP Marketing at Zūm: She managed marketing initiatives focusing on the transportation needs of families.
  • VP Marketing, Community, and District Development at Edmodo: Mollie's marketing strategies significantly enhanced community engagement and user experience.
  • Marketing Partner at Matrix Partners: Mollie collaborated with startups to refine their market strategies, lending her expertise in brand identity and growth.
  • Senior Director, Customer Success Operations at Elance-oDesk: At Elance-oDesk, now known as Upwork, Mollie ensured that customer needs were met with effective solutions.
  • Her early roles include significant contributions at PayPal in various capacities, where she honed her marketing skills across different facets of the business.

Personal Passions

Beyond her extensive professional accomplishments, Mollie is deeply passionate about three key areas: climate change, edtech, and agetech. She actively advocates for urgent action against climate change by promoting initiatives that aim to prevent global warming and its detrimental effects. Her commitment is evident as she encourages both individuals and organizations to pursue 'speed and scale' in their efforts toward environmental sustainability.

In the realm of education technology (edtech), Mollie is fervent about creating equitable solutions that provide access and excellence for all students. She believes in leveraging technology to bridge educational gaps and ensure that every learner has the opportunity to thrive, regardless of their background.

Lastly, Mollie's interest in agetech highlights her vision for creating a society where aging individuals can do so gracefully and passionately. She embraces innovations and solutions that enhance the quality of life for older adults, supporting a future where they can thrive in every stage of life.

Mollie's multifaceted experience, combined with her strong commitment to making a positive impact on society, makes her a part

Highlights

Nov 29 · linkedin

We're hiring!

While the world has been coping with the pandemic, GetSetUp has built a social learning network that is now serving over 4 million older adults, helping them learn new things, do amazing things and live healthier lives. We raised another $10M, announced an industry changing partnership with SilverSneakers, and have been hiring amazing people at all levels.

If you're looking to do your best work for a company that is literally improving the lives of millions of older adults, we're hiring across the company!

In Marketing, if you know a super talented Facebook Ads Specialist or an amazing CRM Marketing Director who can create inspired customer journeys, DM me.

https://lnkd.in/gWxp_TnE   #marketing #hiring #learning #missiondriven

Nov 1 · linkedin

A big milestone for GetSetup today! Already the fastest growing online learning platform for older adults, now partnering with Tivity Health (owner of SilverSneakers) to bring GetSetUp to 18m more older Americans to help them live healthier, more independent lives. Proud to be part of this team!

Read the press release: https://lnkd.in/dM_dMzzZ

💪 174+ team members and growing 🤓 22 million classes taken 🌎 3m+ learners globally 🧘‍♀️ 460m wellness minutes

#GetSetUp #Tivity #Silversneakers #olderadults #seniors #medicareadvantage #aginginplace #lifelonglearning #healthandwellness #mentalhealth #mentalenrichment #holistic_health #healthrelatedsocialneeds #socialdeterminantsofhealth #morehealthydays

Mollie Carter
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Location

San Mateo, California, United States