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Mollie Leavitt

Audience Research at The Atlantic

Mollie Leavitt is a Senior Product Manager for Special Projects, currently working at Hearst Newspapers.1 She previously held the position of Audience Research Manager at The Atlantic from September 2020 to October 2021.1 In her role at The Atlantic, Leavitt conducted interviews, surveys, and usability testing to better understand audience needs and motivations for engaging with The Atlantic's journalism.1 She focused on various aspects of the subscriber journey, including subscription acquisition, engagement, retention, and win-backs.1

Leavitt's expertise lies in news business and product strategy, facilitating cross-functional collaboration across editorial, marketing, and product teams.1 She has a passion for building sustainable business models for trustworthy journalism.1

Prior to her role at The Atlantic, Leavitt worked at CNN as a Strategy & Operations Project Manager for CNN+, where she built cross-functional workstreams and collaborated on various projects such as breaking news messaging and marketing tech software integration.1

Leavitt holds a degree from Northwestern University, where she graduated cum laude with a double major in journalism and political science.1 Her academic background and professional experience have equipped her with skills in online journalism, data analytics for news sites, and interactive journalism through web development.1

Highlights

Audience research at The Atlantic: The questions that data can't ...
The Atlantic: bringing more value to readers and subscribers ...
Nov 11 · theorg.com
Gina Bulla - Executive Director, Audience Research at The Atlantic
Personalizing The Atlantic for you | by Victoria Sgarro
We've spent two years studying readers' & listeners' needs of The ...
Introducing product capabilities in your news organization - Source
Audience research at The Atlantic: How we use it

Related Questions

What are some key insights Mollie Leavitt has discovered about audience behavior at The Atlantic?
How did Mollie Leavitt's role at CNN+ differ from her role at The Atlantic?
What strategies does Mollie Leavitt recommend for improving audience engagement?
Can you provide examples of successful audience research projects led by Mollie Leavitt?
How does Mollie Leavitt integrate feedback from surveys and interviews into product development?
Mollie Leavitt
Mollie Leavitt, photo 1
Mollie Leavitt, photo 2
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Location

Washington, District Of Columbia