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Monica Banks
I help brands reach parents through UGC and social shopping campaigns so they can increase sales and brand awareness. Influencer Marketing - Affiliate Marketing - User Generated Content - Creator Economy
Monica Banks is the Founder & CEO of Gugu Guru, a digital marketing and influencer marketing company focused on mom-focused brands and content creators.12 She has built a unique business model around a community of 50,000 "momfluencers" that helps brands connect with niche mom influencers.1
Professional Background
Key Professional Details::
- Founded Gugu Guru in July 20142
- Located in New York, New York2
- Specializes in:
- Content Marketing
- Influencer Marketing
- User Generated Content (UGC)
- Social Commerce
Business Model
Monica's innovative approach involves solving two interconnected problems:
- For momfluencers: Providing opportunities to monetize their influence and earn flexible income
- For brands: Helping them find and connect with highly specific mom influencer niches1
Her business strategy involves creating a matchmaking platform where brands can easily find mom influencers with specific attributes like "eco-moms" or "moms who exclusively pump".1 She collects detailed data through surveys and helps brands access vetted mom influencers who match their ideal buyer profile.2
Currently, she is building "Mom Creators by Gugu Guru", which helps brands build communities of mom influencers to drive brand awareness and engagement.34
Highlights
Some fun announcements over here at Gugu Guru - a new 1x weekly trend report, a special program for brands looking to market to moms and, finally, a passion project brewing.
😡👚 Mama Shirts & Rage Bait 👚😡
If you were on Momtok the last few weeks, it was hard to miss the uproar around a mom creator named Ashleigh who made the unfortunate decision to say "Mama" shirts are "cringe".
Moms on the app got really, really angry and they came for Ashleigh.
But Ashleigh did something that seemed to surprise many... she doubled down.
THEN she posted even more polarizing content, such as a video inferring she loves her son more than her daughter - inflaming the mom community even more.
Crazy, right?
Nope - she knew EXACTLY what she was doing and planned to laugh all the way to the bank.
On social media, content purposely created to incite fury is called "rage bait".
All of Ashleigh's controversial videos were deliberately over one minute long, making them qualified to earn via the TikTok Creator Program.
With every angry comment, stitch, share, Ashleigh was earning bank. 💵
However, her plans backfired. TikTok caught on to what she was doing and banned / disabled her account. The (likely) thousands of dollars she earned went up in smoke.
I wish this always happened with all rage bait accounts but sometimes people don't catch on and the creator cashes out.
Monetizing rage is not new but it's become even more easy to do on TikTok. Before you feed the flames on a piece of content, take a deep breath and reconsider - because you might actually be feeding an unscrupulous creator's bottomline.
#tiktok #creatoreconomy

