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Monica Castro

Global Insights Leader - Data Analytics Director - Market Intelligence - Foresight & Trends - Strategic Planning

Monica Castro is a well-respected global insights leader known for constructing and leading high-impact teams that leverage data analytics, trends, and strategic foresight to drive revenue growth.

With over 14 years of experience at Hasbro, Monica built their first global analytics and foresight function, receiving multiple promotions and gaining trust from senior executives to execute her vision for transformative insights.

Monica's greatest contribution to data democratization was overseeing the development of an in-house global data analytics and insights tool, which centralized data from various sources and saved the company significant costs annually.

Her work at Hasbro established the company as an international leader in Play and Entertainment, shifting strategic planning approaches through quantifiable insights and foresight frameworks.

Monica expanded her impact by building a dedicated insights team in London and spearheading global marketing & media mix analysis, optimizing plans across multiple countries.

In July 2020, Monica took a break to focus on family, renewing her passion for strategic foresight and analytics, and now she is eager to continue transforming businesses with data-driven insights.

Monica holds a Bachelor of Arts in Communication from Bryant University and has held various roles such as Senior Director Customer Strategy And Development at Foot Locker and Consultant Director - Global Strategy And Insights at Anheuser-Busch Inbev.

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Location

Rehoboth, Massachusetts, United States