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Monica Drusian
Driven Digital Marketer | Thriving on Challenges
Monica Drusian is currently the Senior Performance Manager & Revenue Growth for Online Travel Agencies (OTAs) at SIXT, a prominent mobility service provider. With over 14 years of experience in digital marketing and advertising, she has developed a strong expertise in creating effective marketing strategies and enhancing revenue growth through performance management.
Drusian's career includes significant roles in marketing leadership, where she has focused on communication strategies to boost global visibility for her company. Her professional background reflects a commitment to leveraging digital transformation and AI in marketing, as evidenced by her active engagement in discussions around these topics on platforms like LinkedIn.
In her role at SIXT, she is responsible for optimizing performance metrics and driving revenue growth specifically within the OTA sector, showcasing her skills in data-driven marketing and strategic planning.
Highlights
Marketing Automation is essential for Digital Marketing teams who want to increase their efficiency and improve the performance of their work.
I'm thrilled to have achieved a new milestone in this direction by automating the creation, publication, personalization and optimization of advertising campaigns for the OTAs channels we work with, implementing a customized solution with Bannerflow.
I would like to thank Noemí Martínez Benito for her support in this process, and I am very proud of the result we have achieved, which represents only the first step towards a new way of doing Digital Advertising at SIXT.
#newproject #marketingperformance #growthmindset
❓ "How do I actually get started in AI in Marketing?" 🤖
This is the question that me, and most probably also you and all marketers out there, are asking themselves. According to Mike Kaput, CCO at Marketing AI Institute, the best way to start with AI in Marketing is not reinventing the wheel. He suggests to map out narrowly defined use cases that have extremely high value to solve and a high probability of success to solve.
👉 As he says, "You're not trying to say 'What can I use AI for'. You're saying 'What do we already do that we can already start making more efficient, more productive, more effective'."
Once you have a list of use cases, it becomes easier to navigate the vendor landscape, invest in testing tools, and start piloting technology. As Mike suggests, "you can really set yourself up nicely for 2024 with hopefully a couple successes under your belt and some more time freed up to further explore these tools."
So if you're a marketer wondering how to get started with AI, take a step back, map out your use cases, and start exploring the technology.
Let's embrace the power of AI to transform Marketing and drive business growth! 💯 🚀
#AIinMarketing #MarketingStrategy #DigitalTransformation
