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Monica Sullivan

Monica Sullivan is a seasoned marketing executive currently serving as the Chief Marketing Officer (CMO) at Rightworks, a position she assumed in December 2023. Prior to this role, she was the CMO at Demand Science, an AI-powered B2B demand generation company, from August 2020 to October 2022. In her capacity at Demand Science, she was instrumental in overseeing marketing and branding strategies across the company's various brands, aiming to enhance their market presence and drive revenue growth.14

Career Background

Monica has over two decades of experience in marketing leadership roles within high-growth organizations. Before her tenure at Demand Science, she held significant positions including:

  • SVP B2B Marketing at Gannett, where she led marketing strategies for the USA TODAY NETWORK.
  • VP of Marketing at Constant Contact, where she focused on customer acquisition strategies.
  • President of d50 Media and Vice President of Advertising at Caesars Entertainment.124

Education

Monica holds a bachelor's degree from the University of New Hampshire and an MBA from Boston University.4

Contributions and Impact

During her time at Demand Science, Monica was pivotal in developing data-driven marketing solutions that addressed various pain points for clients in sales and marketing integration. She emphasized leveraging predictive intent data to enhance lead quality and conversion rates, which significantly improved client outcomes.1 Her leadership style is characterized by building high-performing teams and implementing integrated marketing strategies that yield measurable results.4

In her current role at Rightworks, Monica aims to expand the company's reach within the accounting profession by utilizing her extensive expertise in B2B marketing and demand generation.34

Highlights

Jan 16 · rightworks.com
Rightworks hires Monica Sullivan as Chief Marketing Officer
Jun 10 · facebook.com
Making Global Data Work for You | By DemandScience - Facebook
Jul 27 · cmocouncil.org
Get to Know Monica Sullivan - Interview - Expert Views - CMO Council
Dec 16 · demandscience.com
Demand Science Announces 6th Consecutive Year of Double-Digit ...

Related Questions

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Monica Sullivan
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Location

Waban, Massachusetts, United States