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Monica. Wood
- Global Strategy, Marketing - Analytics and Insights - DTC, B to B , Digital & CX -
Monica Wood is the Vice President of Global Consumer and Member Insights at Herbalife, a position she has held since 2013.1 She is a highly accomplished professional in the field of market research and consumer insights with a career spanning several decades and multiple industries.
Career Highlights
- Herbalife: As VP of Global Consumer and Member Insights, Monica established the company's global research department, which has received numerous awards.4
- Previous Roles: She has held executive positions at notable companies including Novartis, Toys "R" Us, Edelman Public Relations, Wyeth Consumer Healthcare, and Campbell Soup Company.1
- Campbell's Soup: Her work at Campbell's revived the spaghetti sauce category, resulting in hundreds of millions in sales for the Prego brand and the company's first per capita increase in 25 years.3
- Industry Contributions: Monica designed a marketing mix model with Nielsen, allowing professionals to demonstrate clear return on investment for their efforts.3
Achievements and Recognition
- Received the Quirk's Lifetime Achievement Award in 2021 for her professional accomplishments and contributions to the market research industry.2
- Named a Research Hero in 2022 for her transformational role within the profession.3
- Won the 2023 Courageous Leader Award, recognizing her as a proven risk-taker in the market research industry.5
- Recently awarded the 2024 Charles Coolidge Parlin Marketing Research Award, one of the oldest and most distinguished awards in the field.6
Education
Monica holds an MBA in Marketing from the University of Miami School of Business, where she graduated Magna Cum Laude.1
Monica Wood is known for her innovative approaches to consumer insights, her leadership in transforming research departments, and her significant contributions to the market research industry.
Highlights
Jul 24 · ama.org
Charles Coolidge Parlin Marketing Research Award
Aug 2 · directsellingnews.com
The State of Direct Selling Insights Into a New Era
Apr 1 · directsellingnews.com
Key Consumer Insights - Direct Selling News


