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Monika Adarsh

Senior Marketing Manager at MobStac

Monika Adarsh is currently the Director of Inbound Marketing at Uniqode (formerly Beaconstac), a position she has held since June 2022.23 She has over 7 years of experience working at the intersection of B2B SaaS marketing and technology.2

Prior to her current role, Monika held several positions at Beaconstac and its parent company:

  1. Senior Marketing Manager at Beaconstac (September 2019 - July 2022)
  2. Product Marketing Associate at MobStac (July 2017 - July 2019)

Monika's areas of expertise include product positioning & messaging, content-led marketing, improving conversion rates, aiding market-driven product development, and digital demand generation.2 She is known for taking a data-driven yet creative approach to marketing, leveraging her engineering background and inclination towards doodling.2

In her current role at Uniqode, Monika works closely with customers to understand QR Code usage trends and build frameworks for successful QR Code campaigns.14 She also documents her learnings about the QR Code market through posts and playbooks, and anchors a podcast exploring ways to use QR Codes in DTC/CPG brands.14

Monika holds a Bachelor of Engineering degree in Instrumentation and Controls from Bangalore Institute of Technology.2

Highlights

Mar 14 · uniqode.com
Security at Uniqode: We're now SOC 2® certified!
Feb 28 · uniqode.com
Give your QR codes an upgrade in 2024 - Uniqode
Jan 1 · bloomberg.com
MobileMotion Technologies Pvt Ltd - Company Profile and News

Related Questions

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Monika Adarsh
Monika Adarsh, photo 1
Monika Adarsh, photo 2
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Location

Bengaluru, Karnataka, India