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Monique Harrison

GM, Head of Brand Marketing at Mercedes-Benz USA

Monique Harrison is a prominent marketing executive currently serving as the Head of Brand Marketing at Mercedes-Benz USA.12 In this role, she oversees several key areas of the company's marketing efforts, including brand communications, media, brand experience, and brand loyalty marketing.23

Career at Mercedes-Benz USA

Harrison's tenure at Mercedes-Benz USA spans several years and includes multiple leadership positions:

  • Current Role: Head of Brand Marketing (since May 2021)5
  • Previous Position: Department Head of Brand Experience Marketing (April 2016 - May 2021)5

Responsibilities and Achievements

As the Head of Brand Marketing, Monique Harrison is responsible for shaping and executing Mercedes-Benz's brand strategy in the United States. Her work has contributed to the company's growth and success:

  • She has helped increase Mercedes-Benz's sales year over year4
  • In 2018, Harrison was named to the "Sports Business Journal's 2018 Power Players: Brand Builder List," recognizing her impact in the industry6

Professional Background

Before joining Mercedes-Benz USA, Harrison gained valuable experience in marketing:

  • She previously worked as a marketer at Verizon4

Location and Network

Monique Harrison is based in the Atlanta Metropolitan Area and has a strong professional network, with over 500 connections on LinkedIn.1 Her LinkedIn profile can be found under the username monique-harrison-28173211a.

Through her role at Mercedes-Benz USA and her achievements in brand marketing, Monique Harrison has established herself as a respected figure in the automotive and marketing industries.

Highlights

Oct 30 · Yahoo Finance
Mercedes-Benz USA Partners with Eastside Golf to Increase Access and Equity in the Sport - Yahoo Finance
Mercedes-Benz USA Partners with Eastside Golf to Increase Access and Equity in the Sport - Yahoo Fin
Oct 30 · Forbes
Mercedes-Benz Joins Forces With Eastside Golf To Drive Inclusivity In The Sport - Forbes
Mercedes-Benz Joins Forces With Eastside Golf To Drive Inclusivity In The Sport - Forbes

Related Questions

What are some of Monique Harrison's notable achievements at Mercedes-Benz USA?
How did Monique Harrison transition from Verizon to Mercedes-Benz USA?
What specific strategies has Monique Harrison implemented for brand loyalty at Mercedes-Benz USA?
Can you provide examples of Monique Harrison's work in brand communications?
What awards or recognitions has Monique Harrison received in her career?
Monique Harrison
Monique Harrison, photo 1
Monique Harrison, photo 2
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Experience

GM, Head of Brand Marketing at Mercedes-Benz USA (May 2021 - Present)
Department Head of Brand Experience Marketing at Mercedes-Benz USA (April 2016 - April 2021), Associate Director - National Sponsorship & Experiential Marketing at Verizon (January 2009 - April 2016), Manager - National Sponsorship & Experiential Marketing at Verizon (January 2007 - January 2009), Manager - South Area Sponsorships at Verizon (January 2005 - January 2007), Senior Consultant - South Area Sponsorships at Verizon (January 2002 - January 2005), Senior Consultant - Retail Merchandising at Verizon (January 2001 - January 2002), Supervisor - Customer Service Incentives at Verizon (January 2000 - January 2001), Supervisor - Specialized Operations & Training at Verizon (January 1999 - January 2000), Customer Service Representative at Verizon (June 1998 - January 1999), Product Consultant - Food & Beverage at Hilton Hotels & Resorts (June 1996 - June 1998)

Location

Atlanta Metropolitan Area