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Moody Nashawaty
Owner - Yara Hotel | Hotelier & STR Investor | 4B DTC | xCSO & Partner, MuteSix (Acq by DENTSU) | VC Advisor
Moody Nashawaty is the founder of Yara Hotel Palm Springs, a boutique desert oasis located in Palm Springs, California.45 The hotel, which he established, is a 10-room Spanish-style property nestled beneath the San Jacinto Mountains.12
Background and Career
Before founding Yara Hotel, Moody Nashawaty had a significant career in digital advertising. He previously held the position of CSO (Chief Strategy Officer) and Partner at MuteSix, where he made a notable impact in the industry.4
Yara Hotel Palm Springs
Nashawaty's venture, Yara Hotel, is characterized by its:
- Spanish/Mediterranean architecture
- 10 rooms catering to adults only
- Amenities including a heated saltwater pool, complimentary breakfast, and a full bar
- Focus on creating a serene retreat for slow living
- Ability to accommodate up to 26 guests for buyouts and special events12
The hotel aims to provide a unique experience inspired by the natural beauty of the desert, with intentional details reminiscent of the Mediterranean.2
Professional Presence
Moody Nashawaty maintains a professional presence on LinkedIn under the username "moodynashawaty".3 He is based in Pasadena, California, and has a significant following on the platform, with 5,000 followers.3
Nashawaty's role as the founder of Yara Hotel Palm Springs demonstrates his transition from the digital advertising world to the hospitality industry, where he now focuses on creating memorable experiences for guests in the heart of Palm Springs.
Highlights
If threads beats out Twitter, how excited are we as advertisers?? Twitter ads have never scaled for anyone.
In DTC, influencer marketing worked. It was hard to be consistent, but after enough vetting and managing the content creation, it could become profitable.
But at our hotel, Yara, it's remarkably easier.
Maybe it's because we only have 10 rooms to sell, but it's uncanny how fast a creator's post and even earned media can turn into reservations.
It makes sense too.
Unlike pushing product on DTC, posts and tags of your vacation are way more organic, add value to your feed, and are a conversation starter.
It helps that our designers have really made the place so inviting and playful. This is just another way we're hacking traditional marketing mediums to fill up our calendar.
But enough of this. Look at all these cool creators staying with us!!
