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Morgan Davis

CEO, MarketDial

Morgan Davis is the CEO and co-founder of MarketDial, a company that specializes in combining proprietary data with third-party demographic insights to enhance decision-making in retail testing.14 He founded the company in April 2016 and has been leading it since then.4

Background and Education

Morgan holds a Bachelor of Science in Business Management with a focus on Strategy and Economics from Brigham Young University (BYU).13 His educational background has provided him with a strong foundation in strategic management and economics, which he applies to his role at MarketDial.

Professional Experience

Before founding MarketDial, Morgan had a diverse career in consulting and venture capital:

  • Senior Associate at Kickstart Seed Fund
  • Associate at The Boston Consulting Group (BCG)
  • Analyst at Innosight
  • Product Development Intern at BrainStorm, Inc.1

As a management consultant in BCG's Consumer Practice Area, he advised leading companies globally on strategies such as Fast Moving Consumer Goods (FMCG) go-to-market reorganization, pricing zones construction and launching, private equity buyouts, and retail transformations.3

MarketDial Leadership

Under Morgan's leadership, MarketDial has achieved notable success:

  • The company received the Top Workplace award for the second year in a row in 2023.2
  • MarketDial placed first overall in the category of communication in the 2022 Top Workplace awards from the Salt Lake Tribune.5

Morgan is passionate about using data analytics to solve business problems and help companies make informed decisions. He emphasizes the importance of accurate in-store testing for retail initiatives, allowing businesses to predict outcomes before implementing changes across their operations.45

Highlights

Jan 1 · f6s.com
Morgan Davis | CEO / Co-founder at MarketDial | F6S Member Profile
Nov 2 · theorg.com
Morgan Davis - CEO at MarketDial | The Org
Jul 19 · kalw.org
Morgan Davis: How did that just happen? But I want more. - KALW
May 10 · Business Wire
Incisiv and MarketDial Unveil New Research on Improving Success ... - Business Wire
Incisiv and MarketDial Unveil New Research on Improving Success ... - Business Wire
May 10 · Yahoo Finance
Incisiv and MarketDial Unveil New Research on Improving Success Rates and ROI of Strategic Store Initiatives - Yahoo Finance
Incisiv and MarketDial Unveil New Research on Improving Success Rates and ROI of Strategic Store Ini
Speaker Details: Analytics Unite 2022

Related Questions

What inspired Morgan Davis to co-found MarketDial?
How did Morgan Davis' experience at The Boston Consulting Group influence his career?
What are some key achievements of MarketDial under Morgan Davis' leadership?
How does MarketDial combine proprietary data with third-party demographic insights?
What strategies does Morgan Davis recommend for retail transformations?
Morgan Davis
Morgan Davis, photo 1
Morgan Davis, photo 2
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Location

Salt Lake City, Utah, United States