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Morgan Hay-Chapman
Strategy at Zeus Jones
Morgan Hay-Chapman is a strategist at Zeus Jones, a company that focuses on influencing consumer behavior and culture through social engagement.1 As the head of social media at Zeus Jones, Morgan led a team dedicated to designing strategies with clients to achieve these goals.1
Morgan is particularly passionate about Mindset research, having spent six months working with Land O'Lakes to gain deep insights into the hearts and minds of their audience.24 This expertise in Mindset research appears to be a significant aspect of Morgan's work and approach to strategy.
In addition to their strategic work, Morgan has been involved in several notable projects:
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Athena Jones: Morgan describes this as one of their all-time favorite projects, referring to it as a "Zeus Jones creative playground".3
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Resilience at Work: Morgan has shared insights on rethinking resilience in the workplace.5
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The Joyful Resilience Project: This appears to be another project Morgan has been involved with, though details are limited.6
Morgan's role at Zeus Jones involves not only strategy development but also thought leadership. They have contributed to report releases from Zeus Jones, sharing insights and findings from their research and projects.4
As a seasoned strategist, Morgan Hay-Chapman has demonstrated expertise in social media management, consumer behavior analysis, and strategic planning, with a particular focus on using Mindset research to inform their approach to client projects and campaigns.
Highlights
Just wrapped up a wonderful 4 days discussing all things ethnography, user research and harnessing friction at the EPIC People conference in Chicago. Representing Zeus Jones with Jen Shadowens. ✨
"We live in the age of ignorable content, where seemingly no one is saying anything new. The mirrored halls of the internet often feel banal. Especially when it comes to brands. This is only going to worsen as generative AI content tools take hold, and ad permutations will show you not your humanity, but some shallow understanding of you multiplied by the mean. The most important thing a brand can do today is replicate the beautiful variation that defines humanity. It’s the key to connection."
On the Zeus Jones substack Jason Zabel explores how emergent brands use editorial—not to mirror audiences, but to reimagine what they can be.
