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Morgan Hermand-Waiche

Founder & CEO at Adore Me

Morgan Hermand-Waiche is the Founder and CEO of Adore Me, a disruptive e-commerce company revolutionizing the lingerie industry.1 He founded Adore Me in 2011 after graduating from Harvard Business School with an MBA in 2010.

Under Hermand-Waiche's leadership, Adore Me has experienced significant growth:

  • The company generated nearly $100 million in annual revenue within four years of launch.1
  • By 2020, Adore Me's revenue reached $160 million, growing over 60% during the pandemic.
  • Adore Me was ranked second on the Inc. 5000 list of fastest-growing companies in NYC.1

Hermand-Waiche's approach to business includes applying a data-driven methodology, focusing on doing things better rather than just having a novel idea, and emphasizing inclusivity and sustainability in fashion.1 His mantra is "Just find something and do it better".1

Prior to founding Adore Me, Hermand-Waiche worked as a Junior Associate at McKinsey & Company from 2005 to 2008. In January 2023, Victoria's Secret & Co. completed the acquisition of Adore Me, with the expectation that it would generate an estimated $250 million in profitable sales for the fiscal year 2022.2

Highlights

Jan 1 · bcorporation.net
Adore Me - Certified B Corporation - B Lab Global
Victoria's Secret & Co. Completes Acquisition of Adore Me, Inc.
Nov 7 · alumni.hbs.edu
Victoria's Secret Buys Alumni-Founded Adore Me
Victoria's Secret Buys Alumni-Founded Adore Me
Mar 14 · leadiq.com
Adore Me Company Overview, Contact Details & Competitors | LeadIQ
Feb 6 · youtube.com
Morgan Hermand-Waiche, Founder & CEO, Adore Me - YouTube
Morgan Hermand-Waiche, Founder & CEO, Adore Me - YouTube
Feb 26 · alumni.hbs.edu
The First Five Years: Morgan Hermand-Waiche (MBA 2010) - Alumni
The First Five Years: Morgan Hermand-Waiche (MBA 2010) - Alumni
Jan 1 · bloomberg.com
Adore Me.com Inc - Company Profile and News - Bloomberg Markets

Related Questions

What inspired Morgan Hermand-Waiche to start Adore Me?
How did Morgan Hermand-Waiche's background at McKinsey influence his approach to founding Adore Me?
What challenges did Adore Me face during its early years, and how were they overcome?
How does Adore Me's data-driven methodology contribute to its success?
What are Morgan Hermand-Waiche's future plans for Adore Me?
Morgan Hermand-Waiche
Morgan Hermand-Waiche, photo 1
Morgan Hermand-Waiche, photo 2
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Location

New York, New York