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Morgan J Ingram

Creating compelling content to amplify your brand's narrative through employee advocacy l l 4x LinkedIn Top Sales Voice l Leading the Narrative-Led Growth Movement 🔮

Morgan J Ingram is a prominent figure in the B2B industry, known for his expertise in amplifying B2B brands, creating innovative content, and driving revenue for professionals. With a decade of experience in content creation and pipeline generation, Morgan is dedicated to revolutionizing the B2B Go-To-Market (GTM) landscape. Through his platform AMP, Morgan offers proven playbooks for B2B influencer marketing, a vast network of credible influencers, and engaging video concepts to boost pipeline and engagement.

Highlights

Sep 3 · linkedin

I schedule 5-10 meetings per week on LinkedIn.

Here is my 5-step process you can use today

Step 1: Identification

Before we send any messages, we need to know who we are selling to.

The fastest way to figure it out without customers is by doing this.

• Go to your competitors and see who they sell to • Write down all their target personas • Google their priorities and challenges

The key here is that we need a focus point every time we message someone or create content.

Step 2: Engage

If someone is active on LinkedIn, you need to be leaving comments.

Not basic ones like "Great Post" meaningful comments that are at least 1-2 sentences long.

If they don't have content, do this:

• Comment on posts they like • Reply to comments they leave on other posts • View their profile and hit follow so they are notified

Show that you are active so they can easily engage with you.

Step 3: Connect

For higher acceptance rates, send a blank connection request.

I have run this test multiple times. This is the way.

If they don't accept the blank connection request, this is the next step:

• Withdraw your connection request • Send a new connection request in 3 weeks • Use my direct note or give for content frameworks (in comments)

Our goal here is to get as many accepted connection requests in our ICP.

Step 4: Conversations

As the great philosopher Young Dro said, "It Goes in the DM"

Don't jump into the conversation with zero context when you talk to people.

Find some clues about the person to make it relevant and personalized.

• Send a video message • Shoot over a voice note • Ask a persona-based question to get them to respond

For example, on the text-based, you can ask, "Hi Matt, It's great to connect with you. How are your sellers consistently executing a social selling strategy that leads to meetings?"

Step 5: Move to a Call

I am not here to chop it up all day long.

I am looking to grow a business.

Once you find a potential pain point in the conversation, we want to move this conversation off the platform.

• Offer a Calendly link so they can book time • Send three times that might work for them • Ask for their calendar link

Make this part frictionless so it isn't a week-long back and forth to schedule a call.

Follow this process, and you will be scheduling meetings in no time.


P.S. If you want to hear more about landing meetings on LinkedIn, check out a recent YouTube video of mine here: https://bit.ly/3XrapZD

Sep 3 · linkedin

We tried to bribe a royal guard with fish and chips.

Okay, not really.

The team said this was a terrible idea.

However, the London trip has been a great idea so far:

• Landed and fueled up (yes, fish & chips) • Dove into back-to-back meetings • AMP's strategy for the week • Squeezed in a Buckingham Palace selfie

In this Vlog, I discuss our experience and what we hope to gain from this week.

P.S. Do you think Stuart will get us into Buckingham Palace?

Morgan J Ingram
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