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Morgwn Rimel
Creative Director @apple | former Director @theschooloflife
Morgwn Rimel is a creative director and cultural entrepreneur known for her work at the intersection of design, emotional intelligence, and civic innovation. Currently serving as Creative Director, WW Retail Engagement & Marketing, Creative & Design at Apple, she previously held leadership roles as Executive Director & Global Creative Director of The School of Life, a global organization focused on emotional intelligence and cultural development.157
Key Career Highlights:
- The School of Life: Directed the organization for seven years, shaping its global creative direction and integrating philosophy and psychology into everyday life.15
- Superculture: Founded her own culture design studio, focusing on projects that blend design, social impact, and cultural change.15
- Skyroom: Spearheaded this rooftop social housing initiative in London, aiming to provide affordable housing for key workers while reimagining urban spaces.17
- Collaborations: Partnered with firms like Epic Decade on civic projects such as Concrete Love and contributed to Apple Retail’s employee experience design.37
Design Philosophy:
Rimel emphasizes spaces that reflect inner landscapes and foster emotional balance. Her minimalist, light-filled London home—a renovated 19th-century chapel—serves as a creative refuge, featuring sculptural furniture and seasonal light play.1 She advocates for design that prioritizes social and environmental impact alongside aesthetics.13
Current Role at Apple:
As Creative Director at Apple, she continues to drive innovation in retail engagement and design, leveraging her expertise in human-centered experiences.26 Her LinkedIn activity reflects a focus on elevated standards and the intersection of creativity with commercial success.46
Her work consistently bridges cultural theory, design, and civic responsibility, earning recognition in both creative and corporate spheres.137
Highlights
Another exciting opportunity to share! We're on the lookout for a brilliant writer/ editor to help us reimagine how learning is experienced at Apple. If you, or someone you know, would be a good fit for this role, please reach out so I can tell you more. It's a chance to work on some pretty exciting new work that will impact the way our teams around the world learn and grow their careers.
Senior Writer / Editor, Retail Engagement and Marketing https://lnkd.in/gXFjsTAV
