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Moses Kemibaro

Founder & CEO @ Dotsavvy, TechBlogger & Analyst @ MosesKemibaro.com

Moses Kemibaro is an entrepreneurial digital media and marketing professional based in Nairobi, Kenya.12 He is the Founder & CEO of Dotsavvy Limited, a digital business agency he established in 2002.2

Professional Background:

  • Has over 15 years of experience in digital marketing, technology, and media12
  • Worked with notable companies like Africa Online, InMobi, Naspers, and Perform Group2
  • Served as Regional Manager for Dealfish East Africa (now OLX Kenya)2

Additional Roles and Achievements:

  • Technology Blogger at MosesKemibaro.com1
  • Host of Mastercard Foundation's EdTech Mondays Kenya TV Show on NTV1
  • Visiting Faculty at Aga Khan University Graduate School of Media and Communications1
  • Lecturer at Digital Marketing Institute1

Awards and Honors:

  • Youth Entrepreneur of the Year in 20081
  • Technology Blogger of the Year in 20121
  • Best Online Corporate Application Developer for Dotsavvy in 20101

Kemibaro is known for speaking at technology and marketing events across Africa and regularly contributes to media on digital marketing and technology topics.2

Highlights

May 27 · linkedin

According to a definition I found online that I slightly altered, Customer Experience, or 'CX' for short, refers to how a business or brand engages with its customers at every point of their buying journey - from marketing to sales, to customer service, and everything else in between.

Coming from this definition, therefore, one can surmise that CX is extremely important not just in acquiring new customers, but also in keeping existing customers for the long-term. I am a huge fan of great CX so when I received this WhatsApp message from AutoXpress earlier today reminding me that the car I use was due for service, I was quite simply blown away!

Now, on the surface of it, this could have been a simple 'static' SMS text simply reminding me to get the car serviced. However, AutoXpress has gone a step further by providing 'interactivity' in the message by including not just one but three different call-to-action(s) or 'CTAs' to take me to the next step(s).

Let me start by saying that this level of 'predictive' CX is quite simply delightful for any customer since it anticipates my needs in my best interests without me even asking for it. This is particularly important in this instance since many of us often forget to get our cars serviced on time, if at all, until things start breaking down. It's the perfect way to keep customers 'on plan'.

On the next steps, I am waiting to see if AutoXpress sends me follow-up messages that progressively remind me with urgency to get the car service done if I do not take timely action. It also doesn't hurt that AutoXpress has lots of data on this particular car's service history meaning that they can also upsell and cross sell complementary offerings, thereby increasing revenues in the process.

In a nutshell, using technology and automation to enhance CX at scale is good for businesses of all sizes. Customers are delighted in the process and are also happy to spend more from this perspective, which means a business can generate more sales from its existing customer base. Great CX is a winning formula whichever way you look at it!

#CX #CustomerExperience #Technology #DigitalTransformation #Innovation #Nairobi #Kenya #Africs #AutoXpress

AutoXpress Kenya

According to a definition I found online that I slightly altered,  Customer Experience, or 'CX' for
Apr 25 · linkedin

The new Kristel branding is unveiled!

#KristelCommunication #Cybersecurity #CyberThreats #Rebrand #Nairobi #Kenya #Africa

Kristel Ben Obinju Simon Otieno

Related Questions

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Moses Kemibaro
Moses Kemibaro, photo 1
Moses Kemibaro, photo 2
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Location

Kenya