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Mostafa ElBermawy
CEO @NoGood (We're Hiring) / Growth Advisor / Investor
Mostafa Elbermawy is a growth engineer, venture builder, investor, and advisor for startups and Fortune 500 brands.13 He has 14 years of experience in catalyzing revenue/user growth and is an expert in developing and guiding growth teams for VC-backed startups and Fortune 100 brands. His focus is on the applicability of Gen AI in marketing, media, and the creator economy.3
Elbermawy’s experience spans consumer tech, B2B SaaS, AI, fintech, and healthcare. His core competencies include growth and performance marketing, product-led growth (PLD), community-led growth, AI in marketing application, performance branding, SEO, answer engine optimization (AEO), user acquisition, retention, and fractional CMO advisory.
Mostafa Elbermawy is a Partner at Reforge.2 He has also held positions such as Growth Advisor at Invisibly, Managing Partner at Berma Ventures, Founder & CEO of NoGood, and Growth Advisor at Procter & Gamble and ByteDance. Earlier in his career, he held growth marketing roles at Harver and Accenture Song, was the VP of Growth Marketing at Workzone, and held digital marketing positions at Computer Generated Solutions (CGS), American Express, and Microsoft.
He is also a tech contributor, appearing on platforms like the BBC, France24, CNBC, and Bloomberg, and is a speaker at industry events like SXSW, Cannes Lions, Inbound, and Saastr.
Elbermawy studied OPM 62 at Harvard Business School, attended Northeastern University, completed a Data Science bootcamp and a Front End Development certificate at General Assembly, and holds a Bachelor's degree from Helwan University Cairo. He holds certifications in Prompt Engineering for Developers (May 2023) and Red Teaming LLM Applications and LLMs with Semantic Search (June 2024) from DeepLearning.AI.1
Highlights
Search has generated $2.5 trillion for Google since its inception, arguably making it the most lucrative product in tech history. For Google, it's the Golden Goose that must be defended at all costs.
On the regulatory front, Google is facing unprecedented antitrust pressure, with a federal judge finding Google in violation of antitrust laws in both search and ads.
Google may have to give up its dominant position as the default search engine on browsers and operating systems.
Similarly in Europe, Google's desktop market share is starting to decline following the EU's decision to allow users to choose their default browser search engine.
With the launch of SearchGPT, AI answer engines are gradually becoming a mainstream channel, increasingly eating into the profitable search pie.
ChatGPT already set a new traffic record in June, attracting 3 billion visits—a 96% year-over-year increase. These visits used to find answers elsewhere.
Last month, Meta integrated Llama into their search bar, giving it access to 3 billion users, arguably making it the most used model out there.
Answer engines are shaping perspectives, telling our stories, and providing impactful advice and recommendations to our customers.
It's a new digital shelf, and everyone is rushing to be displayed.
So far, AI Overview and Gemini have been Google's direct responses to the rising threats from OpenAI/Microsoft and smaller players like Perplexity. But is it really sufficient?
Google's Q2 ad revenue is showing a slowdown—the loudest wake-up alarm that Google executives can get and Lina Khan is making it harder for Google to acquire their way out of this situation.
The question is, what else can Google do to defend its Golden Goose?
#searchgpt #googlesearch #aioverview
Do you want your brand to get more visibility on ChatGPT, AI Overview, Gemini and Perplexity? I have a sheet that will help you do just that.
I recently taught an in-depth Reforge course on Answer Engine Optimization (AEO) and how to increase brand visibility on leading LLMs and Google AIO. This sheet was the highlight of the course.
It will help you conduct a brand assessment across all LLMs and identify the levers to pull to improve your brand visibility on target LLMs.
The course is based on 2 years of proprietary research, experiments, and case study work. I know many marketers are experiencing a decline in organic traffic right now, and this simple tool can be a significant help.
You can comment below and I will DM you an editable copy of the artifact sheet. Alternatively, you can like the post and reach out via DM instead.
I will share a link to the course once we open the next round for enrollment.
#AIOverview #LLMs #SEO
