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Moupiya Niyogi

Head, Agency & Branding, South Asia Frontier Markets

Moupiya Niyogi is the Head of Agency & Branding for South Asia Frontier Markets at Google, based in Singapore. She has a strong background in digital marketing, brand communication, and customer acquisition, which has been instrumental in her role at Google.

Education and Career

  • Education: She graduated from the Indian Institute of Technology, Madras, which is known for its rigorous engineering programs.
  • Professional Experience: At Google, Moupiya focuses on enhancing brand strategies and agency partnerships within the South Asia region. Her work involves collaborating with various stakeholders to drive marketing initiatives and improve brand visibility.

Online Presence

Moupiya is active on LinkedIn, where she shares insights related to marketing and branding, reflecting her expertise in the field. Her posts often engage with current trends and strategies relevant to Chief Marketing Officers (CMOs) and industry professionals.1

Highlights

May 30 · linkedin

Hosting PepsiCo leads at Google SG - KAMAAAL!

We had the pleasure of hosting Mohammad Khosa, Hakima Mirza, Zainab Mehmood from PepsiCo Pakistan at Google Singapore last week and gaining valuable insights on business and strategic priorities from the leadership vantage point.

Their curiosity and engagement Maza up-ed our power packed morning of consumer insights, AI powered solutions and partnership highlights.

We are grateful for PepsiCo's deep commitment to our 'KAMAAAL' partnership and hope to unlock greater possibilities together.

As we unanimously agreed, this is just the beginning!

Thanks Farhan Qureshi for your sponsorship and all the amazing Googlers Aditi Bhattacharya Ayesha Ahmed Carolyn Fu Emilia Branzan, Chong Yu Tatt for making it happen

Amna, Faiza We missed you. Chat soon to exchange notes and next steps.

Mar 17 · linkedin

An Indian in Pakistan!

In what felt like winning a lottery, a rare opportunity presented itself and I visited Pakistan earlier this month. While this is not a political post, the geopolitical context added to how magnanimous this otherwise BAU work trip felt.

My visa approval was a long process but worth the wait as I finally met

  • my wonderful team after over two years of working together; Fazeel Jalali Mohammad Owais Ayaz Syeda Zainab Jafri hope we get more downtime to laugh together
  • fifty partners across two cities who not only engaged in strategic chats on digitization, AI and future but also pampered me with true Pakistani hospitality

I, an Indian, in Pakistan:

  • nervously walked up to the Karachi immigration counter, stacking unbridled curiosity next to my blue passport

  • blended in the streets and bazaars but stood out sorely in the administrative procedures

  • spoke Hindi but mostly camouflaged as a local

  • occasionally leveraged my ‘mehman’ (guest) status to bargain for my Pakistani keepsakes

  • unsurprisingly found the culture almost the same as my country with my Bollywood brain auto tuning to ‘jaisa desh hai mera’ every now and then

  • had city restrictions and reporting overheads but was lucky to have help (and some jugaad/ hack) every step of the way

  • lived a week like there's no tomorrow gorging on authentic delicacies because yeh chance Kal Ho Na Ho

  • walked down historical monuments and graveyards where our syncretic culture came alive

  • had goosebumps as a Hindu praying at a Sikh gurdwara on the soil of an Islamic nation where conversation was in Urdu as I don't understand Punjabi

  • was overwhelmed with the warmth showered from all and sundry in this epic cultural immersion

  • gratefully queued at Lahore immigration having lived a moonshot and yearning to come back soon

Unequivocally this trip counts among the top magic moments in my ten years journey at Google. A massive THANK YOU to all for making it unforgettable!

Inshallah, there'll be a next time

  • one rather fortunate Indian

P.S. for all the Karachi Lahore debates, my vote, if it counts, is Karachi for food and Lahore for feels as Ayesha Ahmed summarized

P.P.S. the best biryani still goes to Dhaka with Lucknow and Kolkata following suit

Mansoor Ahmed Ali Hasnain Mohammadi Amna Khatib- Paracha Talal Sharif Hasan Zamir Jehangir Raza Husain Haider Ali Ali Nazir Hassan Zia Javed Jafri Najia Faraz Fatima Khalid Izhar Khan Mustafa Sabir Fawad Ahmed Munir Hasan Asima Haq Farhan Khan Benish Irshad Yasser Akhtar Usman Q. Abrar Hasan Rizwan Ali Alay Hussain Ali Nazir Hasan Adil Hassan Zia Haider Ali Raza Ayoub Ansharah Riaz Faiqa Ejaz Faisal Rana Faryal Nathani Daniyal Akhtar Saud Umar Khan Haroon Masood Qureshi Mujtaba Ausaf

Related Questions

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How did Moupiya Niyogi transition from Indian Institute of Technology, Madras to Google?
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How does Moupiya Niyogi's role at Google differ from his previous positions?
Moupiya Niyogi
Moupiya Niyogi, photo 1
Moupiya Niyogi, photo 2
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Location

Singapore