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MSc Rebecka Sexton
Strategist - Futurist - Service Designer
Professional Background
Rebecka Sexton is a visionary and pragmatic architect and leader with extensive experience in designing and developing impactful services, experiences, systems, and products. With a deep-seated passion for people and their overall experiences, Rebecka excels in translating the values and culture of organizations into meaningful and engaging solutions. Her background in human-centered design allows her to identify and create the type of experiences healthcare organizations seek to offer their clients, fundamentally enhancing loyalty and differentiation in a competitive environment.
With expertise spanning across several industries, including healthcare, consumer goods, and manufacturing, Rebecka has demonstrated her ability to innovate at every turn. Her impressive career includes working with notable brands such as IKEA, where she contributed significant design elements, and the automotive industry where she brought her design expertise to bear on complex challenges. One of her remarkable achievements includes building a factory from the ground up, employing over 85 individuals, thus showcasing her organizational leadership and operational strategy skills.
Rebecka is also recognized for her groundbreaking work in healthcare, specifically in creating an alternative birthing center for a regional hospital, which signifies her dedication to improving patient experiences through innovative design. A true advocate for holistic positive organizational change, she utilizes collaboration, futurism, human-centered design, and strategic change management to foster environments where innovation can thrive.
Education and Achievements
Rebecka's academic journey is as impressive as her professional career, marked by a series of prestigious qualifications that enrich her vast expertise. She studied Sculpture at the Skowhegan School of Painting and Sculpture, nurturing her creative instincts and skills in artistic expression. She further honed her strategic thinking in innovation at the IIT Institute of Design, earning a Master of Science in Innovation Strategy, Planning, & Research.
Rebecka’s academic accomplishments also include a Mini MBA in Business Administration and Management from the University of St. Thomas, an MFA in Sculpture from The University of Texas at Austin, and a BFA in Design from the University of North Carolina at Greensboro. These combined qualifications highlight her deep understanding of both business and design, which she expertly marries to tackle complex challenges in diverse fields.
Notable Achievements
- Senior Design Strategist at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas, where she led initiatives to enhance member experiences through innovative service design.
- Mentorship at Patina Solutions, shaping the next generation of design leaders through her experienced guidance and support.
- Founding PeopleLabs, where she directed projects focused on creating extraordinary user experiences through collaborative innovation.
- Human Centered Design Director at OSF HealthCare and Optum, establishing frameworks for customer engagement and satisfaction in healthcare services.
- Culture Ambassador at UnitedHealth Group, promoting an enriching, people-focused company culture.
- Service Design Lead at Carilion Clinic, implementing design thinking to improve patient services.
- Extensive freelance work as a Design Researcher, partnering with innovators like Panorama Innovation and Sylver Consulting to drive product design and strategy.
Among her various affiliations, Rebecka co-founded the Service Design Network, which showcases her dedication to elevating the practice of service design globally. Her role as a Design Researcher at institutions like the Chamberlain Group and SC Johnson further emphasizes her diverse capabilities in research, design, and organizational improvement.
Strengths and Philosophy
Rebecka's approach to her work embodies a blend of creative ideation and actionable insights, consistently leading to meaningful improvements across the organizations she works with. Her GALLUP strengths—Ideation, Input, Futuristic, Achiever, and Activator—outline her dynamic personality as one geared towards innovation, foresight, and proactivity.
Her commitment to human-centered design not only allows her to create tailored experiences for consumers but also fosters environments where employees feel valued and heard. Rebecka’s leadership is marked by a focus on collaboration, making her an effective team player who inspires those around her to bring their best ideas to the table.
Moreover, her love for her work shines through her diverse projects and the positive changes she advocates. By merging qualitative research, trends analysis, journey mapping, and strategic roadmapping, Rebecka has developed compelling visions that align with organizational goals while sustaining a strong focus on user experience.
As a leader who thrives on creativity and innovation, Rebecka Sexton continues to break new ground within her field. Her impressive career trajectory, combined with her extensive education and commitment to people-centered design, positions her as a leading authority in the ever-evolving landscape of service design and organizational strategy. Whether through her current role at Blue Cross and Blue Shield or her ongoing projects at various healthcare organizations, Rebecka is dedicated to enriching lives through design.
For more insights about her work and philosophy, feel free to visit her website at https://www.rebeckasexton.com.
Achievements
Her impressive career includes building a factory from the ground up, earning a Master of Science in Innovation Strategy, Planning, & Research, and creating alternative birthing centers for hospitals.
