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Muhammad Abdullah
CX Enthusiast - Culture Hustler - Certified Trainer - Profiler - Learner
Muhammad Mushriff Abdullah: A Leader in Customer Experience and Service Culture
Professional Background
Muhammad Mushriff Abdullah is a well-respected customer experience consultant and a dedicated advocate for enhancing service culture across the corporate landscape. His wealth of knowledge and experience spans multiple sectors, making him a sought-after advisor for organizations aiming to elevate their customer service standards and enrich overall customer engagement. Over the years, Mushriff has effectively leveraged his expertise to implement transformative strategies that foster employee advocacy and operational excellence.
Mushriff's career features significant roles at Telekom Malaysia, where he played a pivotal role across various departments including Service Culture Transformation, Contact Centre management, Project Management, Network Development & Operation, and Network Architecture & Technology Planning. His pivotal contributions included the strategic planning and migration of Telekom Malaysia’s telephony network to the Next Generation Network (NGN), a critical initiative that reflects his forward-thinking approach in adapting to technological advancements.
In addition to his hands-on experience in customer service, Mushriff has also been involved in technical governance, serving in the Malaysian Technical Standards Forum Berhad. Here, he contributed to the development and standardization of NGN in Malaysia, showcasing his commitment to enhancing the telecommunications landscape in the country.
Currently, Mushriff is engaged with Bateriku.com, a platform where he consults on and executes culture and customer experience (CX) transformations. Focusing on a zero-based design approach, he leads a dedicated team aimed at establishing strong communication channels, employee engagement initiatives, and recognition processes that fundamentally redefine the organizational culture. Together, they aim to achieve excellence in every aspect of customer experience and service delivery.
As a thought leader in the customer experience sector, Mushriff was honored to judge the Gulf Customer Experience Awards (GCXA) in 2020, held in Dubai, UAE. This judging role further solidified his position as a prominent figure within the CX community, where he evaluated the best practices adopted by organizations striving for excellence in customer satisfaction and engagement.
Education and Achievements
Mushriff's educational background is robust and diverse, providing him with a strong foundation in engineering and technology. He pursued his bachelor’s degree in Electrical-Electronics Engineering at Universiti Teknologi Malaysia (UTM), a premier institution recognized for its engineering programs. Alongside this, his earlier academic experiences included studying A Levels at New College, Cardiff, and completing his primary and secondary education at Sekolah Rendah Kebangsaan Sultan Ismail (1) and Sekolah Dato' Abdul Razak (SDAR), respectively.
With his significant contributions to customer experience and service culture, Mushriff is on a continuous mission to promote digital entrepreneurship through training initiatives with Trainex.Biz. This program aims to cultivate a new generation of digital entrepreneurs by nurturing their wealth, monitoring their operations, and providing a supportive framework to facilitate business growth. Mushriff’s vision is clear: to create a vibrant ecosystem of successful digital entrepreneurs who can navigate the complexities of the modern business landscape.
Achievements
Mushriff Abdullah's professional journey is marked by numerous achievements that highlight his outstanding contributions to customer experience and service culture. Some of his notable accomplishments include:
- Service Culture Transformation: Leading initiatives at Telekom Malaysia to substantially improve service culture and customer engagement.
- Strategic Planning for NGN: Successfully planning and executing the migration of the telephony network to Next Generation Network, contributing to technological advancements in Malaysia's telecommunications.
- Judging Panel Member at GCXA 2020: Serving as a judge at a prestigious customer experience award event, reflecting his expertise and recognition in the field.
- Digital Entrepreneurship Advocacy: Promoting and executing initiatives to foster digital entrepreneurship through Trainex.Biz, aimed at nurturing and empowering new business leaders.
Mushriff's impact resonates well beyond his career. His commitment to enhancing customer experience coupled with his tenacity for promoting digital entrepreneurship illustrates his proactive approach to driving sustainable business growth. As he continues to consult and lead transformative projects, his vision and execution strategies remain a beacon for companies looking to redefine their customer service approaches.
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tagging
Service Culture
Customer Experience
Technical Standards
Digital Entrepreneurship
Project Management
Telecommunications
Customer Service
