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Muhammed Wasim

Brand Strategist, Commercial Strategy Driver, Business Turnaround, P&L Management, Revenue Growth Management

Muhammed Suleman Wasim is a seasoned Marketing & Sales Strategist with over 23 years of experience in the CPG, FMCG, Food & Beverages industries.

Known for spearheading multicultural teams to drive sustainable profitable business growth, managing startups and large-scale marketing, sales, and branding programs, and optimizing processes to ensure long-term strategic existence.

In his previous role as Group Marketing Director at National Food Products Company, Muhammed managed a P&L with net revenue over USD 300 Mn and A&P Budget USD 18 Mn.

With expertise in P&L management, strategic planning, cross-functional team leadership, digital innovation, new product launches, data analytics, and more, Muhammed has a strong track record in developing and implementing successful business strategies.

His educational background includes studies at Harvard Business School Executive Education, Karachi University for an MBA in Marketing and Management, and the University of Baluchistan for a Bachelor of Arts in Macro and Micro Economics.

Muhammed has held key positions in reputable organizations such as CPG International, Agthia Group PJSC, iPRO Sports Beverages and Pro Sports Drinks, FrieslandCampina, Nestlé Waters, and more, showcasing his diverse global exposure in countries like UAE, Oman, Qatar, Kuwait, and Pakistan.

Muhammed Wasim
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Location

United Arab Emirates