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Muna Farid

Innovation, Go To Market, Law, and Investment

Muna Farid is a seasoned professional with a diverse background in financial services, consumer goods, and healthcare, having worked in multinational companies across various regions. She currently leverages her extensive experience to provide strategic advice to both startups and established firms aiming to expand into new markets or enhance their growth. With a strong legal background, Muna has led cross-functional teams in implementing regional and international strategies, covering areas such as market entry/exit, product development, marketing, supply chain, e-commerce, human resources, partnerships, and mergers & acquisitions. She has excelled in roles focusing on risk management, compliance, governance, and regulatory affairs, in addition to serving as a company secretary and contributing to audit and risk management committees within multinational corporations.

Being actively involved in supporting startups from inception to scaling, Muna plays a pivotal role as a consultant, offering insights on navigating government regulations, investor relations, and corporate partnerships. For established enterprises, she specializes in optimizing market prospects, identifying white space opportunities, and advising on risk mitigation strategies and governance, drawing on her previous experiences as a Chief Compliance Officer and Company Secretary across various industries. Additionally, Muna has a track record of negotiating with prominent technology vendors, digital marketing agencies, and high net-worth family businesses. Her professional journey has taken her across different parts of the world, where she has assumed key responsibilities in managing teams and operations in regions such as the Middle East, Levant, Africa, Turkey, and Asia.

Muna Farid
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Location

United Arab Emirates