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Murat Yatkin
Managing Director DACH bei TP Vision ( Philips TV & AV)
Murat Yatkin is a seasoned executive in the consumer electronics industry, currently recognized for his role as the Managing Director for the DACH (Germany, Austria, Switzerland) region at TP Vision, which is responsible for Philips-branded televisions and audio products. He has been instrumental in transforming the brand's market presence and fostering sustainable growth since he joined the company in late 2019.
Professional Background
Yatkin has a robust background in sales and management, having held various significant positions prior to his tenure at TP Vision. His career includes roles such as:
- Sales Director at Groupe SEB
- General Manager at Sony Electronics
- National Key Account Manager at Samsung Electronics
- Head of Product Marketing at Samsung Electronics
His leadership has notably contributed to TP Vision's rise in the competitive DACH market, where he implemented a value-added strategy that helped increase the company’s market ranking from fifth to third among TV manufacturers in the region. Under his guidance, TP Vision received multiple awards, including Supplier of the Year from Euronics and recognition for sustainability from Focus Money.12
Recent Developments
As of August 2024, it was announced that Yatkin will be leaving TP Vision effective September 1, 2024, to pursue new opportunities and focus on family time. Following his departure, Levent Güngör will take over as Managing Director for the DACH region.123 Yatkin expressed gratitude for his experiences and the relationships he built during his time at TP Vision.1
Future Plans
Post his exit from TP Vision, Yatkin plans to engage in academic pursuits, specifically taking on a teaching role at Hamburg University of Applied Sciences starting in the winter semester of 2024.12
Murat Yatkin's career reflects a commitment to innovation and strategic growth within the consumer electronics sector, making significant contributions to branding and market positioning during his tenure at TP Vision.


