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Murray Cohn

President MC Sports Sales Training & Consulting Inc.

Professional Background

Murray Cohn is a seasoned professional with a wealth of experience in sports sales and management. As the President of MC Sports Sales Training & Consulting, Cohn has made a significant impact in the sports industry, working with over 120 teams across various major leagues including the NBA, NHL, MLB, NFL, MILB, ECHL, AHL, and MLS. His consulting firm specializes in developing sales strategies and training programs that empower sports teams to enhance their ticket sales and overall operational efficiency.

Before founding MC Sports Sales, Cohn was the Senior Vice President at the Alliance of American Football, where he played a pivotal role in building the organization’s infrastructure and strategic plans. His responsibilities included recruiting talented individuals, providing sales training, sharing industry best practices, and developing national programs that strengthened the league’s position in the highly competitive sports landscape.

Cohn has a storied history with the NBA, having served as the Vice President of Team Ticket Sales within the NBA Team Marketing and Business Operations Group (TMBO). During his initial tenure with the NBA, Cohn's innovative approaches contributed to the League achieving unprecedented records in ticket and group sales. He was instrumental in leading the TMBO Team Talent Committee, which focused on enhancing the League’s overall sales capabilities.

Cohn returned to the NBA in 2008 after a successful stint with the Orlando Magic, where he was the Senior Director of Ticket Sales. His leadership at the Magic saw the team set franchise records for season ticket sales and tourism for the 2006-07 season, ranking them as number one in the NBA in new season ticket sales and showcasing remarkable growth in attendance per game.

His extensive experience also includes serving as the Director of Group Sales for the NBA, WNBA, and NBDL, where he successfully led all three leagues to achieve record results, further solidifying his reputation as a leading expert in sports sales management.

Education and Achievements

Murray Cohn is an alumnus of Robert Morris University, where he graduated in 1988 with a Bachelor’s degree in Business Administration, concentrating in Sport Management. His contributions to the university have been recognized through his induction as one of the first three members into the Robert Morris University Sport Management Hall of Fame, a testament to his achievements and influence in the realm of sports management.

In addition to his professional roles, Cohn gives back to the academic community by serving as an Advisory Board member for the S-3 program at Baylor University and the Sport Management program at Robert Morris University. His involvement with these institutions reflects his commitment to fostering the next generation of leaders in the sports industry.

Achievements

Murray Cohn's list of achievements is truly impressive. Under his leadership, teams have set numerous sales records, emphasizing his innovative sales techniques and strategic foresight. His work has been recognized across the sports industry, with an emphasis on:

  • Revolutionizing Ticket Sales: Cohn's unique methods and creative strategies in ticket sales have earned him a respected position in the sports community, demonstrating consistent success in a highly competitive environment.
  • Leadership Development: Whether through his roles in various organizations or his consulting work, Cohn has consistently focused on developing effective leaders within teams, ensuring sustainable success through training and mentorship.
  • Consulting Success: At MC Sports, Cohn continues to influence the field, helping teams not only achieve better sales results but also integrate best practices in their operations, leading to comprehensive improvements in their business models.

Overall, Murray Cohn exemplifies the blend of practical experience, strategic insight, and educational involvement necessary to thrive in today's sports landscape. His career trajectory showcases innovation and an unwavering dedication to excellence, positioning him as a key influencer within the sports sales arena.

Highlights

Aug 27 · linkedin

The United Football League (UFL) is growing and are looking to add great people to their talented teams in:Member Services, Marketing and Ticket Sales. Fantastic opportunity to work with great leaders in Jason Gonella Brooke Campbell Evan Ashton David Gravenkemper and many others. I had the opportunity to work in Spring Football and it’s an incredible experience! Apply today at: https://lnkd.in/e_nU-xM2

Steven Taylor Armand Buzzelli Matthew Brown Bill Sutton Vic Gregovits Kosha Irby Michael Waddell Jeff Garner Brandon Podgorski Tim Koba Steven Adler Denise M. Farag Natalie Welch John Parente Dr. Robert Zullo Timothy Liptrap Chris Croft Peter Campbell TeamWork Online Dr. Anthony D'Onofrio Dr. David Perricone John Nevarez Jr. FEVO VOZZI DASH the #1 Fan Activation Platform FanSaves University of South Carolina College of Hospitality, Retail and Sport Management Corey Helvey

Aug 20 · linkedin

If you build it. They will come! Kudos to the Iowa Heartlanders Hockey Club on selling out their last game, hiring outstanding new talent and hosting an amazing sales training and business planning visit last week! So impressed with the Leadership, Energy and Engagement! Thank you Matthew T. Getz Jacob Pellegrino Autumn Bolton Erin Pottebaum Phill Seebeck Savanna Argenti Drake Powell Avery Martensen Molly Uphoff Aaron Gold Jeffrey Shedosky Sophie Williams David Fine Derek Damon Alyssa Glaza @Tony Coyle! This was my best visit to Iowa City and love the direction you are going! Steven Taylor Packy Moran Matt Garrett ECHL Inc. Tara S. Steve DeLay Brent Arnold Todd Frederickson Kyle Weeden Allie Korinek FEVO VOZZI DASH the #1 Fan Activation Platform FanSaves University of South Carolina College of Hospitality, Retail and Sport Management Mallory Eichhorn Abbie Brackin Karson Stinson (Wilson) University of Iowa Pete Heim Joshua Rose Doug Holtzman University of Iowa Vic Gregovits

Related Questions

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Murray Cohn
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Location

Greater Orlando