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Musa Tariq

CMO - Marketing Advisor - Dad

Musa Tariq is a distinguished marketing executive who served as the Chief Marketing Officer (CMO) at GoFundMe from January 2021 to June 2023. During his tenure, he played a crucial role in elevating the brand by focusing on local messaging and purpose-driven campaigns, such as the #StopAsianHate initiative.134

Background and Career

  • Education: Musa Tariq holds a Bachelor of Science degree in Geography and Economics from the London School of Economics.14
  • Professional Experience: Before joining GoFundMe, Tariq was the Global Head of Marketing for Airbnb Experiences, where he drove brand awareness and adoption. He has also held significant marketing roles at Ford Motor Company (as Chief Brand Officer), Apple, Nike, and Burberry.134
  • Current Roles: After leaving GoFundMe, Tariq joined the board of directors at Guardant Health in March 2023. He also serves as an advisor to several companies, including MasterClass and Felix Capital.467

Achievements and Impact

  • GoFundMe Contributions: Tariq's work at GoFundMe included launching city-specific campaigns like "New York State of Kind," highlighting local generosity and kindness.3
  • Recognition: He has been recognized in Forbes' Entrepreneurial CMO List 2022 and Insider's Most Innovative CMOs of 2022.6

Personal and Professional Philosophy

  • Mentorship and Consulting: Tariq is passionate about mentorship and has expressed interest in continuing to work with brands and individuals, offering his expertise as a consultant and mentor.2
  • Philosophy: He emphasizes the importance of doing something he loves and has been influenced by advice from Sir Martin Sorrell to pursue meaningful work.5

Highlights

Aug 20 · linkedin

Excited to share what I've been working on with you all very SOON, but equally excited to open up my next Mentorship Cohort starting in September.

For the last 3 years I've run a paid mentorship program for leaders and future leaders across all industries, and it's been one of the most fulfilling things I've ever done. The demand to join has been overwhelming, and I think reflective of everyone's desire to separate themselves from the crowd, and unlock their future career path.

Brainstormed a lot of fancy ways to talk about it and realised there was nothing more powerful than having the amazingly talented people who’ve done it, share their thoughts.

If you’re interested in learning more please email: [email protected]

And as always, thank you to everyone who's been part of the program. I love this community we've built and watching you continue to grow, thrive and look out for each other is simply the best.

Jun 10 · linkedin

It's not everyday that a new job announcement shapes the future for so many of us, but as Ai and OpenAi in particular, become so incredibly important in all of our lives, there aren't two more thoughtful and kind leaders that I'd want shaping the future for my children and humanity than Sarah Friar and Kevin Weil. This is a good day for all of us.

Related Questions

What are Musa Tariq's key achievements at GoFundMe?
How did Musa Tariq's role at Airbnb Experiences influence his approach at GoFundMe?
What inspired Musa Tariq to transition from Ford Motor Company to GoFundMe?
How has Musa Tariq's experience at Apple and Nike shaped his marketing strategies?
What are Musa Tariq's future plans after leaving GoFundMe?
Musa Tariq
Musa Tariq, photo 1
Musa Tariq, photo 2
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Location

Los Angeles, California, United States