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Myca Williamson, MBA
👩🏽💻Storyteller + HubSpot Certified Strategist helping businesses leverage their stories to build brand trust, drive engagement and increase conversions. Schedule a discovery call! 📅
Myca Williamson is an accomplished digital marketer and entrepreneur based in Dallas, Texas. She holds an MBA with a focus on strategy and entrepreneurship from Southern Methodist University (SMU), where she graduated in 2020. Her educational background also includes a Bachelor of Arts in Journalism and Fashion Media, which has significantly influenced her approach to marketing and storytelling.12
Professional Background
Williamson is the founder of Myca Raquel Consulting, where she provides digital marketing services to a diverse range of clients, from industrial sectors to creative industries. Her unique skill set combines business strategy with creative storytelling, enabling her to effectively bridge the gap between analytical and creative perspectives in marketing.14
Before starting her consulting business, she gained experience in various roles, including teaching high school journalism and working at a startup. Her entrepreneurial journey began out of necessity, leading her to take on freelance projects that eventually evolved into her full-time consulting practice.12
Contributions and Involvement
In addition to her consulting work, Williamson is actively involved in the entrepreneurial community. She serves on the Programs Committee for The DEC (Dallas Entrepreneur Center), where she helps develop programs that support local entrepreneurs.3 Her contributions have been recognized with awards, including being named Board Member of the Year in 2021.3
Skills and Certifications
Williamson is certified in various areas of digital marketing through HubSpot Academy and Meta, showcasing her commitment to staying updated with industry trends and best practices.3 Her technical skills include proficiency in tools like Microsoft Suite, Adobe Creative Suite, and Squarespace.
Personal Philosophy
Williamson emphasizes the importance of aligning one's work with personal purpose and mission. She advocates for minimizing distractions to focus on what truly matters in business and creativity.14
Overall, Myca Williamson exemplifies a multifaceted professional who leverages her diverse experiences to enhance client relationships through strategic storytelling and effective marketing strategies.
Highlights
I promise you this is the formula.
🤝 Relationships + ✍️ Storytelling = 💰 Business Growth
About two years ago, I was experiencing extremely stagnant business and could not figure out the hack my way to the next level of growth...
✔️ I was posting on all the platforms ✔️ Reading all the business books, and ✔️ Getting all the marketing certifications
While these activities helped develop me as a marketer and business leader, there was one key component missing from my strategy:
PEOPLE! ❤️
Once I started to leverage the strategic connections in my network to cohost events, co-brand offerings and exchange referrals and resources, my business became unstoppable...
and I added an additional $50k of revenue to my business.
Are you looking for a creative way to drive brand engagement and revenue without the hassle of social media?
Grab my latest eBook on how to identify and establish strategic partnerships that will help you:
✨ expand your audience and ✨ increase your sales.
👉 Here's your copy: https://lnkd.in/gUKJRCAC
#brandstrategy #strategicpartnerships #digitalmarketing #mycaraquelconsulting
Unshakeable confidence.
These are the words that are sticking with me after last week's "Heritage as a Foundation: Building Future Success on the Strengths of Leaders" luncheon hosted NAWBO Dallas/Ft. Worth Chapter.
Our guest speaker Kaye Flewellen shared with us how she proudly leveraged 30+ years as a hair stylist and owner of the oldest Black-owned salon in Dallas to serve her community and expand on her already powerful legacy. (For example, she partnered with the CDC to launch HIV awareness campaigns in hair salons across the nation!)
Kaye shared that it wasn't until she owned her identify as a multifaceted woman and hair expert that she truly unlocked her next level of success, a lesson that hits so close to home for me as a multi-passionate creative.
Thank you Kate Winsor, Karen "KJ" Johnson, Latasha V. and the rest of the board for curating such a lovely gathering.
(I'm so excited to be officially pinned as a NAWBO National member! 🎉 )
#NAWBO #WomeninBusiness #Dallas
