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Nacho Aguado
CEO @Mindbly - Transforming managers into leaders in 5 months
Professional Background
Nacho Aguado is a seasoned global executive with over a decade of rich experience in diverse sectors. His career spans across several key areas including international partnerships, project management, and marketing, making him a multifaceted leader in the business landscape. As the CEO and Co-Founder of Mindbly, Nacho has combined his expertise in strategy development with his passion for innovation to propel the company to new heights. Under his guidance, Mindbly has focused on leveraging technology and creativity to deliver exceptional value to clients and partners alike.
Before his current role, Nacho was intricately involved with Startuping, where he served as a Co-Founder. His time there marked a significant period in his career as he honed his skills in startup culture, learning the intricacies of launching and scaling new business ventures. With an innovative mindset, he played an essential role in driving the company's vision and operational strategies.
Beyond his contributions to startups, Nacho has also acted as an advisor at ĀticcoLab, where he provided valuable insights to budding entrepreneurs and startups, fostering growth and innovation. As a private investor, he has made significant contributions to various startups including Tramit Smart App and 21 Buttons, showcasing his keen eye for identifying promising investment opportunities.
Nacho's expertise doesn't just reside in launching new products or services; it encompasses a comprehensive understanding of business operations and process optimization. His success in managing teams and executing strategic efficiencies has proven to be a cornerstone of his professional journey.
Education and Achievements
Nacho Aguado has complemented his extensive professional experience with a solid educational background that supports his leadership roles in the business community. His educational pursuits have equipped him with the knowledge that underpins his strategic decision-making and innovative approach to problem-solving across various business landscapes.
His profound understanding of media, marketing, and advertising, coupled with strong project management skills, has allowed Nacho to excel in various high-caliber roles throughout his career. He continuously seeks to expand his skill set, ensuring he remains at the forefront of industry trends and methodologies. His commitment to personal and professional growth is evident and is aligned with his leadership style, as he believes that the best leaders are also constant learners.
Nacho's contributions have not gone unnoticed. Throughout his career, he has achieved several accolades that testify to his capabilities and accomplishments in the executive arena. His leadership at Mindbly is characterized by successful international market expansions and optimizing business operations, demonstrating a clear alignment between his personal drive and organizational goals.
Achievements
Throughout his extensive career, Nacho Aguado has been instrumental in driving success across various initiatives by applying his advanced skills in strategy and project management. His achievements include:
- Successfully co-founding and scaling Mindbly, focusing on delivering innovative marketing and advertising solutions that resonate within the global market.
- Establishing and nurturing international partnerships that enhance business dynamics and performance across projects.
- Playing a vital role in Startuping, where his strategic input contributed to its growth during its early stages as an influential startup.
- Offering invaluable advisory support at ĀticcoLab, where he has guided numerous entrepreneurs towards successful business practices and investment strategies.
- Making strategic investments in promising startups like Tramit Smart App and 21 Buttons, showcasing his ability to spot and nurture potential in the burgeoning market space.
- Cultivating a reputation as an amateur startup investor, gaining the appreciation of entrepreneurs seeking guidance, expertise, and financial backing to launch their ventures successfully.
Highlights
COMO DAR FEEDBACK
8 modelos para líderes
MINDBLY 330 FEEDBACK
- 3 cosas a mejorar
- 3 cosas a mantener
- 0 = Silencio
En 1to1 con miembros del equipo, de forma bidireccional
Guarda silencio. Crea un espacio seguro. Puedes hacer preguntas aclaratorias: “¿Me puedes poner algún ejemplo?”, “¿se te ocurre alguna forma de mejorarlo?”
Toma apuntes para luego reflexionar cómo implementarlo!
Crédito: Mindbly team
TÉCNICA DEL SANDWICH
1- Pan Información positiva Ej: Has hecho una presentación brutal!
2- Queso, tomate y lechuga Aporta 2-3 aspectos objetivos sobre tu evaluación Ej: Has hecho muchas preguntas a los clientes, has dejado que hablaran y has puesto muy buenos ejemplos de otros clientes a los que solventamos el mismo problema
3- Jamón
Areas de mejora
Ej: Si además añades preguntas de follow up para entender mejor el problema y pones otra reunión para hacer una demo antes de acabar, genial!
4- Pan
Información positiva para cerrar Ej: Has mejorado mucho de las llamadas anteriores, enhorabuena!
Crédito: Desconocido/a
RADICAL CANDOR (FRANQUEZA)
- Empatía ruinosa: Provoca Ignorancia, sin cambio
- Insinceridad manipuladora → Desconfianza, no provoca cambio
- Agresión desagradable → Actitud defensiva, cambio pequeño
- Franqueza Radical → Crecimiento, cambio profundo
Crédito: Kim Scott
HIP RADICAL CANDOR
- Humilde
- Helpful = Servicial
- Inmediato
- En persona
- Crítica privada / Elogio público
- No sobre la personalidad
Crédito: Kim Scott
COIN
- Contexto: Describe donde y cuando ha sucedido el evento
- Observación: Explica el comportamiento de forma objetiva
- Impacto: Analizar cómo afecta al equipo y consecuencias
- Next steps: Acordar que se puede hacer para mejorarlo
Ej: Durante la reunión, noté tu falta de participación, lo que podría hace que la reunión fluya más lenta, te animaría a una mayor implicación y una revisión conjunta de estrategias.
Crédito: Anna Carroll
MODELO DESC
Para dar feedback en situaciones complejas
- Describir: Explicar el comportamiento
- Emociones: Expresar que te hace sentir
- eSpecificar: Explicar el cambio deseado
- Consecuencias: Explicar beneficios de ese cambio
Crédito: Roger Fisher, William Ury
Ej: "Cuando me interrumpes durante las reuniones, me frustra porque interrumpe el flujo; por favor, déjame terminar de hablar. Si mejoramos nuestra comunicación seremos mucho más productivos como equipo".
COMUNICACIÓN NO VIOLENTA
- Observación: Cuando veo / oigo _____
- Sentimiento: Me siento _____
- Necesito: Porque necesito / valoro ____
- Solicitud: Podrías por favor ____?
Crédito: Marshall Rosenberg
FLIP
- Foco: Centrarse en el tema específico
- Listen (Escucha): activamente las perspectivas y opiniones del receptor
- Involucra: Al receptor en el proceso de retroalimentación, fomentando su participación
- Plan: Desarrollar un plan de acción conjunto
Crédito: Rick Maurer
BONUS: ¿EN QUÉ PUEDO AYUDARTE?
Método simple en el que preguntas: ¿En qué puedo ayudarte?
