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Nada Bradbury

Global Head of Partnerships at Nielsen

Nada Bradbury is an accomplished media executive who recently transitioned from a 25-year career at Nielsen to become the first Chief Executive Officer of Ad-ID.1 During her time at Nielsen, she served as Global Head of Partnerships, where she was instrumental in building and accelerating growth across multiple media verticals, including cross-media measurement, linear television, streaming, audio, digital, analytics, and data science.12

Professional Background

Key Roles at Nielsen::

  • Global Head of Partnerships
  • Led product efforts across activation, buyer insights, retail measurement, and consumer panel insights
  • Held leadership roles on Commercial and Strategy teams1

Current Position

In February 2023, Bradbury was appointed CEO of Ad-ID, a joint venture between the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4As).12 In this role, she reports to ANA CEO Bob Liodice and 4As President-CEO Marla Kaplowitz.1

Her Goals at Ad-ID::

  • Grow the organization by leveraging ANA and 4As influence
  • Develop new partnerships
  • Provide industry simplification, transparency, and accountability in ad identification12

Ad-ID serves more than 34,000 advertisers and most U.S. advertising agencies, generating universal identifiers for advertising creative assets.2

Highlights

Dec 5 · mediavillage.com
Breaking Barriers: Nada Bradbury's AD-ID Strategy for Advertising ...
May 9 · iab.com
Interactive Advertising Bureau | Events - IAB
Feb 17 · adweek.com
Revolving Door Roundup Roster Updates: Anomaly, Johannes ...
Feb 15 · mrweb.com
Nielsen's Nada Bradbury Named CEO of Ad-ID - MrWeb
Nielsen's Nada Bradbury Named CEO of Ad-ID - MrWeb
Feb 14 · nexttv.com
Nada Bradbury Named CEO Of ANA-4As' Ad-ID Service - NextTV

Related Questions

What are Nada Bradbury's key achievements at Nielsen?
How has Nada Bradbury's leadership style impacted her teams at Nielsen and Ad-ID?
What are the main goals Nada Bradbury has set for Ad-ID?
How did Nada Bradbury's role at Nielsen prepare her for her position at Ad-ID?
What innovations has Nada Bradbury introduced at Ad-ID?
Nada Bradbury
Nada Bradbury, photo 1
Nada Bradbury, photo 2
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Location

Cincinnati, Ohio