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Nadia Cameron
Associate Publisher + Editor of Marketing at Mi3 Australia; publishing and content strategist, editorial leader, digital publishing executive, journalist, marketing community champion & B2B brand builder
Nadia Cameron is a highly experienced and respected figure in the Australian marketing and media industry. She recently joined Mi3 as the Associate Publisher and Marketing Editor in October 2023.1 Here are some key details about her background and role:
Professional Experience
Nadia Cameron has over 23 years of experience in the media industry, specializing in marketing, B2B, technology, and business journalism.1 Her career spans publications in both Australia and the UK, covering various aspects of digital media, magazines, and events for both professional and consumer audiences.1
Notable Achievements
Founder of CMO Australia:: Cameron is best known for founding CMO Australia, a B2B media brand that became a significant platform for marketing leaders in the country.1
CMO50 Program:: As the Publisher and Editor of CMO, she orchestrated the widely regarded CMO50 program from 2015 to 2022, which recognized Australia's most innovative and effective marketing leaders.1
Current Role at Mi3
In her new position at Mi3, Nadia Cameron has taken on dual responsibilities:
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Editorial Leadership: She leads the marketing coverage for Mi3, bringing her extensive expertise to the forefront of industry discussions.1
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Publishing Initiatives: Cameron is also tasked with helping to drive and develop new publishing initiatives for Mi3 into 2024, leveraging her experience as a media, brand, and digital publishing specialist.1
Industry Recognition
Nadia Cameron is widely regarded as Australia's top marketing journalist, cementing Mi3's team as one of the most authoritative B2B publishers in the converging industries of marketing, technology, media, agencies, and consulting.1
Her appointment at Mi3 is seen as a significant move to enhance the publication's coverage and contribute to meaningful industry debate and professional development across key sectors.1
Highlights
new life trajectories, retail trade that's more community sprites and values aligned, phygital at its finest, lending that's less judgmental- there was quite a lot to ponder in the new The Future Laboratory report on #commerce in 2030. Speaking at an event run by Afterpay , Mark Bouris AM Catherine Ball & Barry Mowszowski all had plenty to say on what it means for brands - more here: https://lnkd.in/gmAbsFuq #retailing #ecommerce #consumerinsights #marketing
Whether you agree with Scott Galloway on the fact the #CMO is becoming extinct or not (I emphatically do not), or that #brand isn't terribly impactful anymore (I + plenty of people at last week's ADMA Global Forum emphatically did not agree with him on this one either), the argument marketers need to get beyond promotion / advertising and better embrace all aspects of marketing – most especially product, in the professor’s view – isn’t exactly new food for thought. There are 4Ps (even 7Ps if you go for the more modern line of reasoning - Mark Ritson emphatically doesn't) in the marketing discipline and #marketingleaders are required to leverage all of them to truly engage in 'big M' marketing. That's the point - not whether "the CMO is going to be extinct in 6 months" or not. More on that, plus Galloway's more interesting speaking points on the future of #bigtech #streamingmedia + #AI here: https://lnkd.in/gJ67U4ZS
