Sign In

Nadia Elmrabet

Rogue Experience Strategist & Founder - CX with a soul

Professional Background

Nadia Elmrabet is a dedicated and innovative experience strategist with a decade of multifaceted experience in the fields of strategy, digital communications, strategic planning, and user research. Based in London, Nadia has built a diverse career that showcases her deep understanding of technology and human behavior, particularly as it relates to digital interfaces and user experiences. Her career spans roles in various organizations where she has contributed to transformative projects, notably in the areas of UX design and digital strategy.

As the Founder of MĀYĀ SAVANS, a consultancy specializing in experience strategy, Nadia utilizes her robust skill set to help organizations develop effective strategies that align with both their user needs and business objectives. With a wealth of experience that includes consulting for high-profile clients such as Air France and the Louvre Abu Dhabi, she has earned recognition for her innovative approaches and steadfast commitment to enhancing user experiences.

Nadia’s previous roles include Lead User Research at ekino, where she honed her skills in understanding user behavior and preferences. The insights gained in this role informed subsequent strategic initiatives, allowing teams to create more user-centric products and services. Moreover, her extensive background in social sciences research leans into the realm of Digital Anthropology, where she conducted ethnographic studies during her PhD at University College London, providing her with unique perspectives on the intersection of technology and human interactions.

Nadia's proficiency in UX Design is further exemplified by her certification in UX Design Sprints from Le Laptop. This has enabled her to facilitate workshops that drive innovation and prompt impactful decision-making within organizations, equipping teams with the tools they need to thrive in a fast-paced digital landscape.

Education and Achievements

Nadia Elmrabet's educational journey is marked by rigorous study and a passion for knowledge. She pursued a Doctor of Philosophy (Ph.D.) in Anthropology at University College London, where her research focused on digital practices and technology in Latin America. This academic experience solidified her analytical skills and understanding of cultural impacts on user experience.

Prior to her Ph.D., Nadia completed her Licence, MA, and MRes in Sciences de l'Information et de la Communication at CELSA - École des Hautes Études en Sciences de l'Information et de la Communication. This foundation in communication science contributes significantly to her strategic planning capabilities, making her an asset to any team.

Nadia also engaged in relevant training at Le Laptop to acquire valuable skills in UX Design, specifically the renowned MOONSHOT and IGNITE formats for UX Design Sprints, equipping her with the methodologies necessary for leading successful design projects.

Notable Contributions and Roles

Throughout her professional career, Nadia has taken on a variety of key roles that highlight her versatility and expertise. At June, TwentyFirst, she functioned as both a senior consultant and strategic planner, where she supported project management efforts and provided strategic insights that informed campaign direction and client strategy.

Moreover, Nadia's background in social media consulting during a Global Disease Education Campaign with Publicis Consultants showcases her ability to engage different audiences and create impactful messaging at the community level.

In roles such as Social Media Account Manager at DAREWIN and Strategic Planner and Copywriter at Outsign, she cultivated a distinct perspective on audience engagement and digital communications, which translates effectively to her current experience strategy work. Her earlier exploratory role at Orange as a Communications Assistant in the Online Audience and Advertising Division further informed her understanding of digital communications.

Community Engagement

Nadia believes in the power of community and has contributed to various educational initiatives, including workshops aimed at fostering discussions around social networks and community action in collaboration with sup de pub. Her editorial work at inaglobal.fr highlights her ability to communicate complex ideas effectively, lending a voice to topics in digital communications and strategy.

Current Endeavors

Today, Nadia Elmrabet actively leads MĀYĀ SAVANS, where her mission is to create meaningful user experiences through intentional design and strategy. Her unique academic background in anthropology combined with her extensive practical experiences positions her as a leading figure in the field of experience strategy, and she continues to push the boundaries of what's possible in user-oriented design and research. With a clear focus on innovation and user engagement, her work is set to continue making significant impacts in the tech industry and beyond.

Conclusion

With 10 years of diverse experience spanning multiple sectors including technology, communications, and user research, Nadia Elmrabet is an inspiring leader in the realm of experience strategy. Her commitment to understanding the intersection of technology and human behavior, alongside her extensive educational background, positions her well as a thought leader in her field. Nadia’s dedication to enhancing user experiences makes her an invaluable asset to organizations aiming to innovate and adapt in the ever-evolving digital landscape.

Related Questions

How did Nadia Elmrabet develop her expertise in digital communications and strategy?
What inspired Nadia Elmrabet to found MĀYĀ SAVANS, and what are its core objectives?
In what ways has Nadia Elmrabet's background in anthropology influenced her work in user research and strategy?
Can Nadia Elmrabet share some key insights from her experience working with high-profile clients like Air France and the Louvre Abu Dhabi?
How does Nadia Elmrabet leverage her knowledge of social sciences in her approach to UX design?
Nadia Elmrabet
Add to my network

Location

France