Sign In

Naina Agarwal

User Acquisition | Subscriber Growth | Performance Marketing | Mobile App Marketing | Analytics | Social Media | D2C

Naina Agarwal is a full-funnel digital strategist with over 7 years of experience in the digital marketing industry. She has worked across various industries and sectors, including the OTT industry (iflix Malaysia), FMCG retail, and e-commerce. Her expertise lies in areas such as SEM, PPC, Display Marketing, Social Media (Paid), Programmatic, Affiliate, and Mobile App Marketing.

Naina's professional life highlights her experience in account management, senior leadership engagement, team management and she is certified in Google Analytics, Bing Ads & Google Adwords. She has hands-on experience with tools such as Double Click, Google Analytics, Google Ads, Tableau, Amplitude, Wrike, and Appsflyer.

Currently, Naina Agarwal is working as a Senior Manager Performance - Digital, OTT & Telco at OSN. She has previously worked as the Head of Performance Marketing at Entropia Global, Global Digital Lead at iflix, Digital Marketing Specialist at Green N Brown, Projects & Planning at HSBC, and Financial Planning & Analysis at GE Capital.

Naina Agarwal has resident permit to work and live in Malaysia, and she does not need employer visa sponsorship. She studied Certified Digital Marketing at Google Digital Garage Australia and has a background in education from Delhi University.

Highlights

Sep 4 · linkedin

𝗪𝗵𝗮𝘁 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗿𝗶𝘀𝗸𝘀 𝗱𝗼 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗱𝗶𝘀𝗮𝗯𝗹𝗲 𝘁𝗵𝗲𝗶𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀?

Mental health can be a first line of defense for disabling comments. But it can undermine an influencer’s effectiveness and the trust they’ve built with their audience:

⚠️Followers who feel silenced are less likely to explore endorsed brands or use promo codes.

⚠️Instead of curbing negativity, turning off comments can intensify it with notably more negative sentiment.

So, how should public figures navigate social media comments while protecting their relationships with both followers and brand partners.

𝟲𝟳% 𝗼𝗳 𝘂𝘀𝗲𝗿𝘀 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲 𝘁𝗵𝗶𝘀 𝗵𝗼𝗻𝗲𝘀𝘁𝘆, 𝘄𝗵𝗲𝗻 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗼𝗽𝗲𝗻𝗹𝘆 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝗮 𝗯𝗿𝗲𝗮𝗸 𝗼𝗿 𝗺𝗲𝗻𝘁𝗮𝗹 𝗵𝗲𝗮𝗹𝘁𝗵 𝗽𝗮𝘂𝘀𝗲, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆. A recent research suggests:

🗣️ 𝗦𝘁𝗮𝘆 𝗢𝗽𝗲𝗻 𝘁𝗼 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸: Followers see influencers as approachable figures they can trust. Closing the door to their feedback can damage this relationship and reduce your persuasive power.

💪𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀? 𝗞𝗲𝗲𝗽 𝗧𝗵𝗲𝗺: Our experiments show that leaving negative comments visible is actually better than turning them off. It’s a sign that you’re confident and open, which resonates with audiences.

❤️𝗕𝗲 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁: If you need to disable comments for personal reasons, communicate it. Our findings show that being upfront about needing a mental health break can preserve, or even strengthen, your bond with followers.

So, before you hit that “disable comments” button, think twice. Your audience craves connection, and in the digital age, silence can be louder than words.

#SocialMedia #InfluencerMarketing #MentalHealth #BrandStrategy #ConsumerBehavior 🔔 Repost ♻ and Follow me Naina Agarwal for regular posts and updates on #digitalmarketing

Sep 2 · linkedin

🌟 𝗢𝗻𝗲 𝗥𝗲𝘃𝗶𝗲𝘄 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 ‘𝗕𝗨𝗬’ 𝗯𝘂𝘁𝘁𝗼𝗻 𝗰𝗹𝗶𝗰𝗸𝘀 𝗯𝘆 𝟲𝟱%. 🤔 Would you trust a product online with zero reviews?

Why asking for customer reviews can make a difference? Because 58% of shoppers say they are willing to pay more for products with reviews.

💬 𝗨𝘀𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 = 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁: When potential buyers see genuine feedback from others, it reassures them about the quality and value of your product. Reviews answer the big questions: "Is it worth the price?" "Will it meet my expectations?"

📈 𝗦𝗘𝗢 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲: Did you know that product reviews can help boost your search engine rankings? Fresh, user-generated content keeps your site relevant and helps your products appear higher in search results.

🥇 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗼𝗹𝗱𝗺𝗶𝗻𝗲: Customer feedback isn't just for show. It’s a treasure trove of insights that can shape your future marketing strategies and product improvements.

🤝 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁: A steady stream of positive reviews builds trust with new customers, transforming them from curious browsers into loyal buyers.

Negative reviews aren’t all bad. They can help you identify and fix potential problems before they become widespread issues. Think of them as early warnings that can save you a lot of trouble down the line.

❓ What strategies have worked best for your business, and how have you encouraged your customers to leave honest reviews?

#ecommerce #customerreviews #SEO #brandgrowth #productfeedback #UAE 🔔 Repost ♻ and Follow me Naina Agarwal for regular posts and updates on #digitalmarketing

Related Questions

What specific achievements does Naina Agarwal have in her role at OSN?
How has Naina Agarwal's experience in digital marketing impacted her work at OSN?
What are some notable projects Naina Agarwal has led at OSN?
How does Naina Agarwal's approach to problem-solving differ from others in her field?
What skills does Naina Agarwal bring to her role at OSN?
Naina Agarwal
Naina Agarwal, photo 1
Naina Agarwal, photo 2
Add to my network

Location

Dubai, United Arab Emirates