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Naman Jaiswal

Product @cult.fit

Naman Jaiswal is a seasoned product manager and entrepreneur with diverse experiences across various industries. Currently serving as a Senior Product Manager at Zee, his expertise lies in driving the vision of Vernacular OTT Platform. Naman's journey towards entrepreneurship started at a young age as he assisted his father in running a retail business and later ventured into organizing events and food delivery services during his college years. Transitioning into founding a social fitness platform called afo.fit in 2020, Naman aimed to tackle fitness challenges using social engagement and rewards. His passion for building new products led him to explore data science, creating ML/AI solutions for healthcare, logistics, and retail sectors. With a strong educational background from institutions like the Indian Institute of Management, Kozhikode, Naman continues to sharpen his skills and share insights within the product management and data science domains.

Highlights

Feb 28 · linkedin

Swipe right on Bumble's $900Mn success story: The psychology behind their monetization features. 🐝💰💕

What do you get when you combine a strong vision for women empowerment with a deep understanding of human psychology? Bumble - the dating app where women make the first move!

Founded by Whitney Wolfe in 2014 after leaving Tinder, Bumble quickly rose to become one of the most successful dating platforms out there. And last year, Bumble made a whopping $900Mn by leveraging various psychology principles in their monetization features. Let's take a closer look at some of these features and the principles behind them! 😎🚀

👀 Beeline Bumble's Beeline feature taps into the psychological principle of social proof, creating a sense of validation and urgency for users to match with people who have already swiped right on their profile. Don't miss out!

🔥 Rematch The Rematch feature leverages the principle of scarcity by offering users an additional opportunity to connect with someone they missed or lost. Don't let a potential match slip away!

📅 Busy Bee The Busy Bee feature appeals to the principle of commitment and consistency, encouraging users to take action and continue the conversation by extending the time limit on matches. Keep the connection going!

💖 SuperSwipe Bumble's SuperSwipe feature taps into the principle of liking and reciprocity by allowing users to send a more visible and expressive signal of interest. Show them you're interested!

🌍 Travel mode The Travel mode feature creates a sense of excitement and possibility by allowing users to explore potential matches in different locations. Who knows where your next connection could be!

🔍 Advanced filters Bumble's Advanced filters feature leverages the principle of similarity and compatibility by enabling users to customize their search criteria. Find someone who shares your interests and values! Bumble knows what they're doing when it comes to user psychology.

Share your thoughts on why Bumble works in the comments.👇

#productmanagement #startups #india

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Naman Jaiswal
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Location

Bengaluru, Karnataka, India