Suggestions
Nancy Hoffman
Strategy-Insights-Content-Distribution-Results-Mic Drop
Nancy Hoffman is a Senior Account Director at CMD, a B2B-focused agency based in Portland, Oregon.12 She is located in Vancouver, Washington, United States, and has over 500 connections on LinkedIn.14
Professional Experience
Nancy's role at CMD involves helping B2B clients navigate challenging times with empathy.1 As a Senior Account Director, she likely plays a crucial role in managing client relationships and overseeing strategic marketing initiatives for the agency's B2B clients.
Expertise and Contributions
Nancy appears to be actively involved in the company's growth and recruitment efforts. In January 2024, she shared a post on LinkedIn about CMD's hiring initiatives for various positions, including Digital Director, Creative Director, Senior Media Planner, and contract senior technology writers.3 This suggests that she may also contribute to the agency's talent acquisition and team development strategies.
Given her role at CMD, Nancy likely has expertise in:
- B2B marketing strategies
- Account management
- Client relations
- Understanding B2B buyer behavior
Professional Network
With over 500 connections on LinkedIn, Nancy has established a substantial professional network in her field.1 Her LinkedIn profile serves as a platform for sharing industry insights and company updates, which aligns with her senior position at CMD.
Nancy Hoffman's LinkedIn username is confirmed to be "nancyhoffman" as mentioned in the query.
Highlights
10 Tips - Backlinking is one of the best ways to improve the SEO and domain authority of your B2B website.
- Identify Relevant Guest Blogs: Look for industry-related blogs in B2B marketing, technology marketing, and digital strategy. Sites like MarketingProfs, Moz, and HubSpot often accept guest contributions. Pitch Unique Ideas: Create a list of topics that showcase your expertise. Ensure these are unique and offer value to the readers of the target blog. Include a Backlink: Naturally incorporate a link back to your site within the content, either in the body or the author bio.
- Develop High-Quality Resources: Create comprehensive guides, whitepapers, infographics, and case studies that offer significant value. Interactive Tools and Calculators: Consider developing tools like ROI calculators. These can become valuable resources that others will link to.
- Partner Links: Reach out to current and past clients and partners, and ask if they would be willing to link back to your site on a relevant page. Industry Networks and Associations: Utilize connections with industry bodies or marketing associations to get listed on their sites. This can include being listed as a preferred company or contributing thought leadership content.
- Press Releases: For any major updates, such as new service offerings or successful projects, issue press releases to news sites and industry publications. Ensure these releases are optimized with backlinks. Podcasts and Webinars: Participate as a guest on industry podcasts or host webinars. Ensure that your participation is promoted with a backlink to your site.
- Identify Broken Links: Use tools like Ahrefs or SEMrush to find broken links on industry-related websites.
- Event Sponsorship: Consider sponsoring industry events, webinars, or virtual conferences. These sponsorships usually come with a backlink from the event’s website. Host Your Own Events: Hosting webinars or virtual roundtables can attract links from attendees and their networks.
- Connect with Industry Influencers: Build relationships with influencers in the B2B space. Offer to provide content or collaborate on projects that can result in backlinks. Blogger Reviews: Offer free trials or demonstrations of your services to bloggers in exchange for a review with a link back to your site.
- LinkedIn Articles and Pulse: Share insightful articles on LinkedIn that include backlinks to your site. This can also increase visibility among your professional network. Content Sharing on Social Media: Actively share content on social platforms with hashtags and mentions to attract organic backlinks.
- Submit to Industry Directories: Make sure your site is listed in relevant directories and review sites
- Monitor Competitor Backlinks Analyze Competitors: Use tools like Ahrefs to analyze competitors’ backlink profiles. Identify opportunities where you could potentially gain similar backlinks.
sharing for my network - also a position in California - LA area. #hiring
