Sign In

Nancy Wine

VP Advertising Kroger - 84.51 at Kroger

Nancy Winé is the Vice President of Advertising Sales at 84.51°, a retail data science and media company owned by Kroger. In this role, she oversees the Kroger Precision Marketing (KPM) media sales team, managing advertising solutions that leverage Kroger's loyalty program to provide targeted marketing and measurable ROI for consumer packaged goods (CPG) brands. Her responsibilities include driving innovation in retail media and increasing accountability for media investments.124

Winé has over 25 years of experience in media and digital commerce. Before joining 84.51° in 2020, she worked at Amazon, where she co-created the consumables advertising vertical, now Amazon's largest advertising segment. Prior to that, she held leadership roles at Integer/TBWA, where she launched and scaled the Digitail® practice.134

She holds an MBA from Xavier University and a Bachelor's degree in Journalism and Political Science from Indiana University Bloomington.14

Related Questions

What are Nancy Winé's key achievements since joining 84.51°?
How does Kroger Precision Marketing differ from other retail media advertising solutions?
What specific tools does Kroger Precision Marketing offer to brands?
How does 84.51° utilize first-party retail data to enhance customer experiences?
What role does Kroger's loyalty program play in the success of Kroger Precision Marketing?
Nancy Wine
Nancy Wine, photo 1
Nancy Wine, photo 2
Add to my network

Location

Louisville, Kentucky, United States