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Naomi Hirabayashi

Director of Enterprise Content Marketing at Headspace, Co-Founder Co-CEO at Shine

Naomi Hirabayashi is a prominent figure in the mental health and wellness industry, currently serving as the Director of Enterprise Content Marketing at Headspace.3 She is best known as the co-founder and former co-CEO of Shine, a mental health app focused on providing inclusive and representative self-care content.13

Career Highlights

  • Co-founder of Shine: Hirabayashi co-founded Shine in 2016 with Marah Lidey, aiming to address the lack of representation in mental health resources for marginalized communities.13

  • Acquisition by Headspace: In September 2022, Shine was acquired by Headspace Health, with Hirabayashi joining the company's marketing team.156

  • Previous Roles: Before Shine, Hirabayashi held positions at DoSomething.org, including Chief Marketing Officer and Director of Marketing.3

Education and Background

Hirabayashi attended James Madison University from 2004 to 2006.3 She is half-Japanese, which has influenced her perspective on inclusivity in mental health resources.13

Current Pursuits

As of February 2025, Hirabayashi is:

  1. Director of Enterprise Content Marketing at Headspace.34
  2. Pursuing a Master's degree in Clinical Mental Health Counseling at The Chicago School.2
  3. Serving as a Board Member for The Thorn Tree Project, a non-profit supporting educational resources for children of the Samburu Tribe in Northern Kenya.3

Hirabayashi's work continues to focus on advancing diversity, equity, inclusion, and belonging in the mental health space.16

Highlights

Apr 3 · medcitynews.com
Headspace Health advances equity of mental health through Shine ...
Mar 30 · youtube.com
Naomi Hirabayashi & Marah Lidey on making self-care inclusive
Naomi Hirabayashi & Marah Lidey on making self-care inclusive
Sep 8 · businesswire.com
Headspace Health Announces Agreement to Acquire The Shine ...
Women talk truth about their crucial role in the American economy and its inequities - The Business Journals
Nov 23 · Business Insider
How Women in Tech Can Excel in Their Careers, From 6 Founders - Business Insider
How Women in Tech Can Excel in Their Careers, From 6 Founders - Business Insider

Related Questions

What inspired Naomi Hirabayashi to co-found Shine?
How did Shine's acquisition by Headspace impact its mission?
What are some key achievements of Naomi Hirabayashi in the marketing industry?
How does Naomi Hirabayashi's work at Headspace contribute to mental health equity?
What challenges did Naomi Hirabayashi face while leading Shine?
Naomi Hirabayashi
Naomi Hirabayashi, photo 1
Naomi Hirabayashi, photo 2
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Location

New York, New York, United States