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Nasser Hantout

Growth Manager at Finetwork & Performance ICM Stellar - - Ex-Hawkers Team

Nasser Hantout is the Head of Growth Hacking & Online Strategist at Hawkers Group, a successful eyewear company.12 He is responsible for managing the global Twitter department of Hawkers, forming a worldwide team across all Hawkers Twitter profiles, and creating promoted and organic growth hacking campaigns that have achieved national and global trending status on multiple occasions.1

Hantout's responsibilities include:

  1. Defining the brand strategy
  2. Detailing actions to be taken
  3. Implementing those actions
  4. Developing crisis and reputation management plans
  5. Content marketing
  6. Seeking new channels for brand presence

Nasser Hantout holds a degree in Electronic Engineering and Industrial Automation from Miguel Hernández University of Elche and has specialized in marketing through practical experience.1 In his role at Hawkers, he has been instrumental in leveraging social media as the company's primary customer acquisition channel, with over 90% of customers coming through social platforms.2

Under Hantout's leadership, Hawkers' Twitter strategy has focused on creating a close relationship with customers, listening to followers, and making them feel part of the team. This approach has contributed to Hawkers becoming the best-selling sunglasses brand online in Spain, with projected sales of 100 million euros in 2016.2

Highlights

Nov 18 · ecommaster.es
Nasser Hantout | Escuela Ecommerce y Márketing Digital
Nasser Hantout | Escuela Ecommerce y Márketing Digital
[Entrevista] El 'data-driven marketing' de Hawkers y otros secretos ...
[Entrevista] El 'data-driven marketing' de Hawkers y otros secretos ...

Related Questions

¿Cuál ha sido la campaña más exitosa que has liderado en Hawkers?
¿Cómo manejas la creación de contenido para diferentes plataformas?
¿Qué herramientas utilizas para medir el éxito de tus campañas de growth hacking?
¿Cómo has influido en la estrategia de Hawkers en redes sociales?
¿Qué desafíos enfrentas al gestionar departamentos en diferentes regiones?
Nasser Hantout
Nasser Hantout, photo 1
Nasser Hantout, photo 2
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Location

Greater Madrid Metropolitan Area